Patrick Baron Advertising Design Brandingmail@patrickbaron.com
If its parts aren’t genuine its not a STIHL.
STIHL are serious power tools. STIHL tools are precision engineered from the ground up – they’re 100% pure STIHL. Until recently, STIHL could do nothing to prevent dealers from purchasing cheaper pirate parts over genuine ones. However, the recent ACCC ruling has changed all of that, and now it’s a case of reinforcing the superior quality of STIHL spare [...]
Sigma. Herron OsteoEze.
Sigma’s Herron OsteoEze provides effective management of Osteoarthritis, helping to reduce joint pain and inflammation and improve flexibility and mobility. OsteoEze also provides a rapid improvement in reducing pain and swelling of joints in Osteoarthritis sufferers. Which helps sore bones move pain free faster. The “Get Your Bones Moving” campaign was launched to drive awareness [...]
Sensis 2011 Vision Workshop.
Sensis Product Capability Group 2011. Strategic Visioning Workshop-The Royals. (No confidential information displayed) A spirited strategic workshop for Sensis in conjunction with the Royals was held to discuss the role of the Sensis Product Capability Group over the next three years. The Product and Capability Group develop and manage new products and systems for Yellow Pages and [...]
Motorola’s world without wires.
Two outdoor billboards covered in wire cables unravelled to unveil its statement, “The web without the wires”. The 9.32km-long wiring was removed in three stages over three months from the billboards, which were located on freeways leading to Melbourne and Sydney airports. The campaign targeted business people who use mobiles to undertake business when they’re out [...]
STIHL Hedgetrimmers. New Idea Magazine.
Keeping a bloke happy is pretty basic. The first step is to be considerate. You have to remember it’s not all about you. The second is to buy your man a shiny new STIHL for Christmas. Women’s magazines have been offering relationship advice to confused Australian women for years. Often though the Australian women isn’t willing [...]
Bacardi Metz Judderman
Beware the Judderman when a Storm he offers. Made with Schnapps Caffiene and Guarana. Bacardi. Metz Storm. Beware The Judderman. Television Commercial. Patrick Baron / Julian Schrieber
Talk to the Techxperts. Dick Smith.
Dick Smith has been around for over 40 years. Throughout the years the brand and the product selection has grown and changed with the times. Dick Smith is now a leading technology retailer of computers, GPS, mobile phones, gaming, TVs, home entertainment systems and more. The new Dick Smith brand position “Talk to the Techxperts” logos and [...]
STIHL. seriousblowers.com.au
When it’s time to get serious you need the right blower for the job. STIHL’s range contains fourteen blowers for every type of job from small to commercial. At seriousblowers.com.au you can test which blower is right for your needs on the Gnome Force Meter. You can test by type of job or by type [...]
STIHL serioushints.com.au
Christmas can only mean one thing for the men of Australia: disappointment. Socks, ties, shirts we never wear. Books we never read. Every year it’s the same. But you can’t just tell your loved ones what you really want. That’s not what real men do. And even if you were to come right out with it, [...]
The finest of Czechoslovakia.
Zatec is an area which has become famous for its hops. since 1004. The Zatec brewery – built in 1801 – is situated inside the Zatec castle walls, overlooking the town and hop fields. The brewery suffered for lack of investment during the Communist years until by 2000 the brew was hardly available even locally, much to [...]
Childhood obesity isn’t a Game App.
Fighting childhood obesity isn’t a game. Obesity related illnesses are estimated to become Victoria’s number one health issue in the future, killing more Victorians than any other health related issue. The solution? An iPad application from the Victorian Governments “Go For Your Life” program. The idea converts a traditional Mario Brothers game into one where [...]
The STIHL Farmboss Chainsaw App
The launch of the new STIHL FarmBoss chainsaw boasts a highly sophisticated anti-vibration system that allows you to work in increased comfort for longer periods with fewer breaks – meaning you’ll get the job done even faster. It’s just one of the many new features that make it not only a seriously reliable workhorse, but [...]
Cancer Council NSW.
ASH Australia is a national health group dedicated to reducing tobacco diseases, disability and premature deaths caused by tobacco products. A non-government and not-for-profit organisation, ASH was established in 1994 by the Cancer Council NSW and the National Heart Foundation of Australia to protect and improve the health of the community through education, policy advice [...]
STIHL’s Operation Autumn Offensive.
When the days are cooling and the leaves are falling, it means it’s time to step things up and launch Operation: Autumn Offensive. Make no mistake people, this operation calls for a serious and strategic approach to yard maintenance. There’s pruning, chopping, shredding, clearing and mulching to be done, and everyone needs to do their [...]
Great things are created in sheds. Fosters Matua.
The shed is a symbol of where passionately-held ideas have traditionally come to life. Where great things are created. It’s the place where the Spence brothers vision of Matua wines came to life. We are after all talking about medal winning wines that are at home on the wine menus of some of the worlds leading [...]
GSK. I’m sorry I can’t.
In Australia, it is estimated that up to 12.5 per cent of the population are infected with the virus that causes genital herpes, but about 80 per cent of these people remain undiagnosed and are unaware they have the infection. It is estimated that the risk of transmission of herpes over a one year period [...]
Creating a storm. Holden Ute.
Holden hadn’t released a new Ute in more than 10 years. The model was outdated and had lost market share to the revitalized Ford Ute which had become the top selling Ute. Ute’s had changed, becoming more than a tough work mate, they had become a sports recreational vehicle. Carrying everything from tools to bikes, & almost [...]
Luxury redefined. Ford Fairlane MkII.
The task was to develop a print ad for the launch of the new Fairlane MkII. The new Fairlane MkII was designed to cater for every whim. An 8-way power adjustable driver’s seat in remarkably soft leather ensured the optimum driving position. Whilst a range of luxury trims, including new China Beige, ensured the perfect interior [...]
The New Ford Territory.
The ‘New Ford Territory’ was a totally new kind of car. Re-defining and almost re-inventing the motor car itself. The task was to position the ‘New Ford Territory’ as a cross between a sedan, wagon, AWD, 4X4 and MPV. Another key launch requirement was that it had to be perceived as different, big and exciting [...]
Ford sponsors breast cancer research
Ford is a proud supporter of the National Breast Cancer Research Foundation. Helping to save thousands of lives every year. Ford. National Breast Cancer Research Foundation. Print. Patrick Baron.
Oxygen Sessions. The Disruptors.
Was there ever an issue more important than 9-11? That was, of course until Global warming, America’s economy and Lindsay Lohan crashed, the Australian dollar soared, Mark Zuckerberg became TIME’s 2010 “Man Of The Year” and China’s global influence grew stronger. To discuss these and other popular culture, social behavior and trends, I developed with ‘The [...]
Dulux Inspirations Paint & Colour.
Where Colour Clicks. The task was to create a new Dulux Inspirations Paint & Colour website, offering a fully integrated resource for customers searching for decorating inspiration and advice. The site features a photo gallery, colour chart and painting advice. Consumers can upload makeover photos, write a blog about their makeover and comment on other people’s photo. Promotions and special offers are promoted [...]
STIHL Christmas Poster.
Don’t risk it, it’s not worth it. This Christmas get what what you really want from Santa. A shiny new STIHL Chainsaw, a new STIHL Hedge Trimmer or some STIHL Gloves and Goggles. STIHL Christmas. Christmas Stockings. Poster. Patrick Baron / Melinda Pritchard / Nathan Burley / Matt Hine
Coca-Cola. Life tastes good.
Great opportunity to work on an iconic brand in Sydney Australia creating a ‘Coca-Cola Summer’ campaign for the South African, Australasian and Asian regions. There are times or a moment in the day when only a Coke will do, and that is the framework for their advertising. The Coca-Cola brand has always believed in advertising, [...]
The Rapid hair Removalists.
For those hairy types who’ll do anything to get rid of their unwanted hair as fast as possible. The Cosmetic Laser Surgery has approved beauticians that offer non surgical techniques that remove unsightly hair as safely and as quickly as possible. Because smooth skin is worth it. Cosmetic Laser Surgery. Rapid hair removalists. Print.
Campaign Brief
- McCann Erickson loses out as J & J consolidate Stayfree and Carefree brands with 303LoweJohnson & Johnson Pacific announced today that they are consolidating advertising for their Stayfree and Carefree brands with 303Lowe, the current agency for the Carefree brand. Johnson & Johnson Pacific advised that they were looking to consolidate the Company's Sanitary... […]
The Strange Attractor
- Luli SánchezFor 18 years, Cuban-born Luli Sánchez designed prints for the fashion industry, before founding her own studio in 2004. Luli uses her unique touch with watercolor to create patterns inspired by everything from florals to kitchenware, geometry to animal skins. She lives and works between Brooklyn, NY and Merida, Mexico. […]
TED
- TED: Shilo Shiv Suleman: Using tech to enable dreaming - Shilo Shiv Suleman (2011)Has our technology -- our cell phones and iPods and cameras -- stopped us from dreaming? Young artist Shilo Shiv Suleman says no, as she demos "Khoya," her new storybook for iPad, which floats us through a magical world in 7 minutes of pure creativity. […]
Fast Company Design
- Google May Sell AR Glasses This Year, New Premium Ads Expected From Facebook, Apple Plans Second Enormous Data CenterBreaking news from your editors at Fast Company, with updates all day.Google's Doodle commemorates 155 years since the birth of Heinrich Hertz, the first person to prove the existence of electromagnetic waves. Google May Sell AR Glasses This Year. Long simmering rumors about Google's sci-fi AR glasses are coming to a boil. The New York Times has h […]