Sigma’s Herron OsteoEze provides effective management of Osteoarthritis, helping to reduce joint pain and inflammation and improve flexibility and mobility. OsteoEze also provides a rapid improvement in reducing pain and swelling of joints in Osteoarthritis sufferers. Which helps sore bones move pain free faster.

The “Get Your Bones Moving” campaign was launched to drive awareness of the benefits of life free of bone and joint pain. The concept features people dressed in skeleton suits actively enjoying their lives. To kick of the campaign joggers dressed in skeleton suits appeared in major metropolitan parks and streets drawing attention to themselves. This was supported by a television commercial featuring the song “Them Bones”.

SIGMA. HERRON OSTEO-EZE.
Get your bones going.
TVC 30″.
Patrick Baron / Andy Jones / Tom Elwood

SIGMA. HERRON OSTEO-EZE.
Get your bones going.
Magazine.

Teams of skeleton dressed marathon runners competed in the BRW Melbourne Marathon, triathlons and other public sporting events in Australia. A website and social media campaign followed driven by the competition. To enter all you had to do was have a photo taken of yourself with one of the skeletons on competition day, getting bones and sales moving all at the same time.

SIGMA. HERRON OSTEO-EZE.
Get your bones going.
Interactive / Social Media / Promotions / Melbourne Marathon & Sporting Events.

SIGMA. HERRON OSTEO-EZE.
Get your bones going.
Digital.



Credits  l  Patrick Baron  l   Andy Jones  l  Tom Elwood