STIHL are serious power tools. STIHL tools are precision engineered from the ground up – they’re 100% pure STIHL. Until recently, STIHL could do nothing to prevent dealers from purchasing cheaper pirate parts over genuine ones. However, the recent ACCC ruling has changed all of that, and now it’s a case of reinforcing the superior quality of STIHL spare parts. Although they’re a little more expensive, the positives of using genuine STIHL spare parts more than justify their premium. They keep the tool running as it was originally designed to. So in approaching the creative, we wanted to communicate that there’s no other option for STIHL owners protecting their investment than using genuine STIHL spare parts. If they’re not using genuine STIHL spare parts for their STIHL, it’s not a STIHL, it’s a toy.

STIHL. Genuine Spare Parts.
If its parts aren’t genuine it’s not serious.
Print. Magazine. Poster.
Patrick Baron / Nathan Burley / Matt Hine / Annie Price

STIHL. Genuine Spare Parts.
If its parts aren’t genuine it’s not serious.
Poster.