Patrick Baron Advertising Design Brandingmail@patrickbaron.com
STIHL serioushints.com.au
Christmas can only mean one thing for the men of Australia: disappointment.
Socks, ties, shirts we never wear. Books we never read. Every year it’s the same. But you can’t just tell your loved ones what you really want. That’s not what real men do. And even if you were to come right out with it, they’d probably end up getting you something else – you know, so it’s more of a ‘surprise’. NO, what we need are some serious hints. This Christmas campaign for STIHL did just that and liberated thousands of Australian men from socks, undies, books and cooking courses.
A Christmas teaser campaign led to the ‘Serious Hints’ site where men found some sneaky strategies to subtly tip off their loved ones and ensure they got what they really wanted on Christmas morning: a shiny new STIHL.
STIHL Christams
serioushints.com
Interactive. Digital.
Click HERE www.serioushints.com.au
Patrick Baron / Nathan Burley / Matt Hine
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