Dick Smith has been around for over 40 years. Throughout the years the brand and the product selection has grown and changed with the times. Dick Smith is now a leading technology retailer of computers, GPS, mobile phones, gaming, TVs, home entertainment systems and more.

The new Dick Smith brand position “Talk to the Techxperts” logos and store designs were rolled out late last year, as it looked to take on category aggressor JB Hi-Fi. Everything sold at Dick Smith comes with expert advice. That means providing all the information you need when making your purchase. There are over 5300 people that work for Dick Smith – that’s a lot of Techxperts!

Commercials such as ‘Red Hot Deals,’ ‘Boxing Day’ and ‘Transformer’ helped sales grow by 11.7% as Dick Smith record a half-year net profit. So if you’re looking for some new technology head to one of their stores and Talk to the Techxperts.

Dick Smith.
Talk to the Techxperts. “Back from holidays.”
30 Second Television Commercial.
Patrick Baron / Jon Mahney / Melinda Pritchard / Matt Hine / Nathan Burley / Annie Price

Dick Smith.
Talk to the Techxperts. “Boxing Day Sale.”
30 Second Television Commercial.

Dick Smith.
Talk to the Techxperts. “Christmas.”
30 Second Television Commercial.

Dick Smith.
Talk to the Techxperts. “Transformer’s Promotion.”
30 Second Television Commercial.