Patrick Baron Advertising Design Brandingmail@patrickbaron.com
Motorola’s world without wires.
Two outdoor billboards covered in wire cables unravelled to unveil its statement, “The web without the wires”. The 9.32km-long wiring was removed in three stages over three months from the billboards, which were located on freeways leading to Melbourne and Sydney airports. The campaign targeted business people who use mobiles to undertake business when they’re out of the office and on the run.
Motorola W/O/W.
The web without wires.
Outdoor.
Patrick Baron / Adrian Pritchard / John Douglas
Stage 1.
Stage 2.
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