Sensis Product Capability Group 2011. Strategic Visioning Workshop-The Royals. (No confidential information displayed)

A spirited strategic workshop for Sensis in conjunction with the Royals was held to discuss the role of the Sensis Product Capability Group over the next three years. The Product and Capability Group develop and manage new products and systems for Yellow Pages and White Pages. Key members of the group contributed to a lively discourse covering visioning, predictions, Sensis brand and social trends. Each of the portfolio managers was asked to attempt to describe the experience that their capabilities provided in 2011. The two main outcomes of the workshop are a description of the nature of the team and the themes that are key to the 2011 experience. A workshop report was created for the portfolio managers to then present back to their own teams the findings, outcomes and objectives for developing a brief to write the 2011 Vision Scenarios for Sensis.

The key themes discussed were:
The need to have beliefs
The challenge to brands as authoritative voice
The unpredictability of consumers
Sensis as third party media seller
Distribution of content into a range of contexts
Sensis as reputation and identity provider
The cross-capability overlap
Advertiser aptitude and education
Sensis as trusted brand
The role of the trusted media adviser