PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Dumb Ways To Die

The “Dumb Ways To Die” Rail Safety campaign also appeared in local press and outdoor throughout Melbourne’s Metro network. By using entertainment instead of shock tactics, the idea for rail safety entered popular culture. And just four months after launch, the Melbourne Metro has recorded a 21% reduction in accidents and deaths compared to the same time last year.

 

OUTDOOR & PRESS
Local press and train station posters carried the message throughout Melbourne

Dumb Ways To Die Patrick BaronDumb Ways To Die Patrick Baron

Dumb Ways To Die Patrick Baron

Dumb Ways To Die Patrick Baron Poster Helmet

Dumb Ways To Die Patrick Baron Poster Fire

 

Comments are closed.

RSS TED
  • Lessons from a solar storm chaser | Miho Janvier
    Space physicist Miho Janvier studies solar storms: giant clouds of particles that escape from the Sun and can disrupt life on Earth (while also producing amazing auroras). How do you study the atmosphere on the Sun, which burns at temperatures of up to around 10 million degrees Kelvin? With math! Join the TED Fellow as […]
RSS Campaign Brief
RSS Fast Company
  • Doug Jones Wins Alabama Senate Seat In Stinging Rebuke Of Trump/Bannon
    Moore may have lost the votes of Alabamians who agreed with his moralist agenda but balked at his own morally questionable actions. The Democrat Doug Jones has defeated Republican Roy Moore for the open Alabama Senate seat. Jones’s victory brings the GOP advantage in the Senate down to 51-49, which could have huge ramifications for […]