PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Dumb Ways To Die

The “Dumb Ways To Die” Rail Safety campaign also appeared in local press and outdoor throughout Melbourne’s Metro network. By using entertainment instead of shock tactics, the idea for rail safety entered popular culture. And just four months after launch, the Melbourne Metro has recorded a 21% reduction in accidents and deaths compared to the same time last year.

 

OUTDOOR & PRESS
Local press and train station posters carried the message throughout Melbourne

Dumb Ways To Die Patrick BaronDumb Ways To Die Patrick Baron

Dumb Ways To Die Patrick Baron

Dumb Ways To Die Patrick Baron Poster Helmet

Dumb Ways To Die Patrick Baron Poster Fire

 

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