PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Infrequent Flyers Club

Don’t fly much? Join the club, The Tigerair Infrequent Flyer Club. Any airline can have a frequent flyer program, but it takes a special kind of airline to think about the people who may not be able to fly regularly. Sure, you don’t earn points. And there’s no swanky lounge or any form of preferential treatment at the airport at all. But unlike other programs that force you into bronze, silver and gold, when you join Tigerair Infrequent Flyers you get to choose your own membership level. Mine is Aerobics Leotard Blue. And that beats free peanuts every time.

The Infrequent Flyer Club is an integrated campaign including YouTube and other paid media channels, out-of-home, radio, social media, airport advertising and at-airport and on-plane activation will drive traffic to the website. The Infrequent Flyer Club is essentially a CRM platform that allows Tigerair to keep Infrequent Flyers up-to-date with great deals to great destinations, and fulfill its mission of putting more people in the sky.

 

 

18 LEVELS OF INFREQUENT FLYER MEMBERSHIP STATUS

Patrick Baron Frequent Flyer Club Membership Cards

 

Members can choose one of 18 membership levels, Bin Green, 70’s Brown, Bling Bling Ruby, Bronze, Purple, Deluxe Golden Glow, Triple Emerald Sapphire Ivory, Turkish Delight, Aerobics Leotard Blue, Wood Paneling, Beer, 2nd Place School Sports Ribbon Red, Really Dark Black, Milk Chocolate, Hipster Chino or Platinum.

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Patrick Baron Tigerair IFF Home Page

 

Patrick Baron Tigerair IFF Members Page

 

Patrick-Baron-Tigerair-Infrequent Flyer Club-Deals

 

Patrick Baron Tigerair IFF Mobile

 

EXECUTIVE CREATIVE DIRECTORS: Pat Baron, John Mescall
CREATIVE DIRECTOR: Pat Baron, David Ponce de Leon
COPYWRITER: Pat Baron, John Mescall
ART DIRECTOR: Patrick Baron, Scott Hall, Andy Jones
DESIGNER: Scott Hall
MANAGING DIRECTOR: Adrian Mills
GROUP ACCOUNT DIRECTOR: Serrin Dewar
ACCOUNT DIRECTOR: Alec Hussain
ACCOUNT MANAGERS: Will Hollosy, Lachlan Wittick, Alex Haigh
PLANNER: Danish Chan
DIGITAL PRODUCTION: Pauline McMillan, Joe Guario, Alex Reid, Tony Pryston
DIGITAL DESIGN: Scott Hall
PRODUCER: Victoria Conners-Bell, Chelsea Nieper
EDITOR: Nathon Mallon
PRODUCTION COMPANIES: Airbag
TIGERAIR COMMERCIAL DIRECTOR: Adam Rowe
TIGERAIR MARKETING EXECUTIVE: Megan Coningsby

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