PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Spikes Festival Of Creativity Speaker

What would you do if you knew you wouldn’t fail? How big would your creativity be? It’s a great question. Day four at the Spike Festival of Creativity 2014 in Singapore. I’m part of a panel that includes creative chairman David Guerrero BBDO Guerrero and executive creative director Rob Sherlock ADK Worldwide answering these and other questions.

Can the fear of failure stop even the most talented creatives from doing their best work? Another good question and the answer is yes and no. As David Guerro commented “there’s nothing more dangerous than playing safe”. We can’t let the fear that clients, peers or bosses will reject ideas that are out of the ordinary or it could inhibit our thinking. Rob suggests we can be “a little more stupid, a little more vulnerable and a little more brave”. It’s a lovely thought from Rob and I completely agree. This doesn’t mean though that insecurity and a lack of confidence is always a weakness for creativity, “weakness is a good thing if you let it happen” says Rob. Another great insight. It was a great conversation and I learned a lot from these guys.

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