PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Creative Of The Year 2015

McCann Melbourne’s, Executive Creative Director Pat Baron is the first ever winner of the ‘Creative of the Year’ award for 2015. McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards.

Unlike 2013 when the Dumb Ways to Die campaign swept the board and in 2014 when Melbourne agencies dominated the gala event, the awards were more evenly spread across Sydney and Melbourne agencies.

Says Jodie Sangster (left), CEO, ADMA: “The AC&E Awards matter to clients and agencies because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proportion, not as separate specialisations. Together they have the power to transform a business as the winners tonight have demonstrated. I congratulate all the winners, those who received highly commended trophies, and finalists.”

pat-baron-chief-creative-officer-mccann-the-infrequent-flyer-club-tigerair

Comments are closed.

RSS TED
  • The powerful stories that shaped Africa | Gus Casely-Hayford
    In the vast sweep of history, even an empire can be forgotten. In this wide-ranging talk, Gus Casely-Hayford shares origin stories of Africa that are too often unwritten, lost, unshared. Travel to Great Zimbabwe, the ancient city whose mysterious origins and advanced architecture continue to confound archeologists. Or to the age of Mansa Musa, the […]
RSS Campaign Brief
RSS Fast Company
  • Pop-Up Disaster Relief Groups Are Navigating A Devastated Puerto Rico
    Ad-hoc disaster relief groups are forming to bring much-needed help and supplies to disaster-stricken areas. Good old-fashioned American initiative often kicks in after natural disasters like hurricanes Harvey and Irma or the California wildfires, when regular citizens form their own ad-hoc relief organizations alongside established players like FEMA and the Red Cross. “It’s a very […]