PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Creative Of The Year 2015

McCann Melbourne’s, Executive Creative Director Pat Baron is the first ever winner of the ‘Creative of the Year’ award for 2015. McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards.

Unlike 2013 when the Dumb Ways to Die campaign swept the board and in 2014 when Melbourne agencies dominated the gala event, the awards were more evenly spread across Sydney and Melbourne agencies.

Says Jodie Sangster (left), CEO, ADMA: “The AC&E Awards matter to clients and agencies because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proportion, not as separate specialisations. Together they have the power to transform a business as the winners tonight have demonstrated. I congratulate all the winners, those who received highly commended trophies, and finalists.”

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