PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Creative Of The Year 2015

McCann Melbourne’s, Executive Creative Director Pat Baron is the first ever winner of the ‘Creative of the Year’ award for 2015. McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards.

Unlike 2013 when the Dumb Ways to Die campaign swept the board and in 2014 when Melbourne agencies dominated the gala event, the awards were more evenly spread across Sydney and Melbourne agencies.

Says Jodie Sangster (left), CEO, ADMA: “The AC&E Awards matter to clients and agencies because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proportion, not as separate specialisations. Together they have the power to transform a business as the winners tonight have demonstrated. I congratulate all the winners, those who received highly commended trophies, and finalists.”

pat-baron-chief-creative-officer-mccann-the-infrequent-flyer-club-tigerair

Comments are closed.

RSS TED
  • A Parkland teacher's homework for us all | Diane Wolk-Rogers
    Diane Wolk-Rogers teaches history at Marjory Stoneman Douglas High School in Parkland, Florida, site of a horrific school shooting on Valentine's Day 2018. How can we end this senseless violence? In a stirring talk, Wolk-Rogers offers three ways Americans can move forward to create more safety and responsibility around guns -- and invites people to […]
RSS Campaign Brief
RSS Fast Company
  • SmugMug is throwing once-vital Flickr a lifeline
    If you’re under the age of 30, you probably don’t remember this, but there was a time, earlier in this century, when Flickr was the be-all, end-all online photo repository and community. Flickr was founded by Slack co-founder Stewart Butterfield and his then-wife Caterina Fake and bought by Yahoo in 2005. Predictably, Yahoo did its […]