Nimble. Nimble It And Move On.

Nimble, which is disrupting the lending industry by making borrowing as simple as a few taps on a device, showcasing its quirky brand in the campaign, setting itself apart from the big banks and every other lender. Leveraging its technology platform, Nimble has created a reputation for its responsible lending and consumer-friendly practices.

Nimble provide more than 70% of its loans via mobile has created a new campaign that takes familiar situations like a phone bill shock and tell us not to freak out, but to just ‘Nimble It and Move On!’

Directed by NZ filmmaker Taika Waititi of Curious Films, the ads bring the Nimble Bunny logo to life as a loveable, reliable yet socially unaware character who shows up when you most need. it, but least expect it.

Says Stirling Howland, brand strategist, Nimble: “We have a very clear vision for the Nimble brand and place huge importance on collaborating with the best creative talent we can find. On the back of an incredibly successful 12 months with our last campaign, getting the creative and strategic collaboration right again was crucial. We’re stoked with the result and excited about rolling out the campaign in the coming weeks and months.”

Nimble It and Move On’ is an exciting new direction for the brand. It’s both a call to action and a solution. It’s going to help position Nimble as a simple, fast, and stress-free way to borrow money that will resonate with consumers.”

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