Infinite Futures

All universities promise to prepare students for every possible future. But the reality is that the Future has not yet been written. To prove that the University of Melbourne prepares students for every possible future, we used the University’s own research and data to visualise the futures that faced them. With an entire media budget of 1.2million we needed to create a piece of engaging content that could simply and easily transcend communication channels – from TV, to digital and outdoor and social.

We used the University’s own research and data to visualise the worlds and landscapes that await them. Medical data was merged with biometric research, climate change data with urban design and population growth data with future city modelling. These beautifully-crafted visualised futures were designed to engage a younger audience – one that wouldn’t normally search out or share the content of an educational institution.

Working with boutique Tokyo design and motion graphics studio Onesal we identified the University’s research data that would shape the future of key industries. The challenge was to visualise the unknown. To solve this, we developed a custom system that spawned new particles as the fluid stretched, keeping the fluid connected. To make the look of the grounds we combined procedural textures with extremely high definition real life textures and use the result as displacement maps. 

Medical data was merged with biometric research. Climate Change data with Urban design. Population Growth Data with Future City Modelling. The result was a suite of beautifully animated films that presented versions of the future unlike any that have been seen before, and then showed students ways to prepare for them at the University of Melbourne. The films populated online and social media, engaging an audience not normally searching out future industries or even educational institutions.

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