Hipstervention

Hipsters, beards, they’re everywhere. And that’s a problem when you sell razors. So how did BIC Flex 3 get these men to shave? By staging hipsterventions and getting friends, to shame friends into becoming themselves again. Firstly we needed to recruit an army and social lured in all the help we needed. And in a short time we had over 22,000 friends ready to perform hipsterventions for us. 

Then we just pointed them towards the website where we exposed the dreadful truth about hipsters and offered them a free hipstervention kit with all the tools necessary to shave a friend. In three easy steps, step 1, Bait, posters to lure them to a location. Step 2: Shame, the signs and symptoms to help diagnose and shame a hipster. Step 3, shave using a new BIC Flex 3.

And one by one, the hipsters fell. Over 2000 lives were shaved in the first 3 days. We reached over 3 million people. And in just 11 days, BIC had their highest sales month on record. But most importantly, we didn’t just shave beards, we shaved lives. 

HIPSTERVENTION BIC CASE FILM

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