Dumb Ways To Die The Games 2

After the overwhelming success of the original Dumb Ways to Die campaign, we had the opportunity to reach even more young people around the world and encourage them to be safe around trains.

We created Dumb Ways to Die: The Games. In it, players travel by train across a world filled with loveable new characters and try to keep them alive as they compete in the dumbest sports ever invented, as well as guide them through train safety mini-games. The game combines children’s love of sports and video games, teaching them about the importance of train safety in a fun and engaging way.

The game became the No. 1 app in 85 countries with 93 million pledges to be safe around trains. It turned our local rail safety campaign from Melbourne into a global campaign, promoting rail safety right around the world.



Comments are closed.

  • What's at the bottom of the ocean -- and how we're getting there | Victor Vescovo
    Victor Vescovo is leading the first-ever manned expedition to the deepest point of each of the world's five oceans. In conversation with TED science curator David Biello, Vescovo discusses the technology that's powering the explorations -- a titanium submersible designed to withstand extraordinary conditions -- and shows footage of a never-before-seen creature taken during his […]
RSS Campaign Brief
RSS Fast Company
  • Here’s how to cultivate a work environment that produces great ideas
    It’s easy to overlook great ideas when you’re caught up in your day-to-day work. Here’s how to create a workplace where great ideas can thrive. In the days before Apple, an engineer pitched the idea for a personal computer five times to his employer, Hewlett Packard. Each time, they rejected his idea. That engineer, Steve […]