Playnasium

An experiential campaign that makes gym time play time. For over 150 years the YMCA’s purpose has been to make communities healthier and happier by getting people together to get active. So for this year’s campaign we thought we’d create an experience that did just that, by inventing the YMCA Playnasium.

YMCA Playnasium is workout equipment that uses children’s weight as exercise weights, allowing parents to workout and power their children’s play.  Each piece of equipment is designed for different age groups and muscle groups, helping adult and child spend quality time together. The YMCA Playnasium is a manifestation of the YMCA’s philosophy of encouraging health through happiness. This is not only an innovative product development for the YMCA, but also branded experiential advertising that says everything they stand for without having to say anything at all.

PLAYNASIUM CASE FILM

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