PAT BARON chief creative officer mccann australiamail@patrickbaron.com

About

Patrick Baron Awards

 

 


“You become very good by doing, what it is, you love doing”.

Creativity is freedom; it has the power to solve any problem, big or small. It can also connect with audiences in a magical way that transforms businesses. Throughout Pat’s career he’s been inspired by the truth and by playing a meaningful role in people’s lives. There’s nothing more powerful and transformational than the truth; it’s provocative yet reassuring at the same time. Of course, he’s also inspired by his staff and clients who’s passion, energy and talents are creating a better world every day. And of the role his creativity has played in pushing the boundaries and transforming the divide.

Patrick is currently the chief creative officer of McCann Australia, McCann Health, SMART, MRM and The Red Republic, this includes offices located in Sydney, Melbourne and Brisbane. During his time as ECD of McCann Melbourne it was ranked by the ‘Gunn Report’ as the No.1 creative agency in the world and ‘Agency of The Year’ by Campaign Brief in 2013. The Advertising Age USA ranked Patrick as the worlds No.1 creative director and art director and the ‘Directory Big Won’ rankings as No.1 art director and No.4 copywriter. In 2014 McCann Melbourne became the 3rd most effective agency in Australia and Pat was named ‘Creative Of The Year Australia & New Zealand’ by Campaign Asia Pacific. In 2015 Pat was also the first ever winner of the ‘Creative Of The Year’ at the Australian Creative & Effectiveness Awards. He is also the only Australian creative director and art director to have had work awarded by TED and housed in London’s Design Museum. 

Patrick actively supports his industry on award juries for CANNES (Film), the ONE SHOW (Film) the New York Festivals (Film), SPIKES Asia (Film, Print, Outdoor, Radio and Print Craft), AWARD (Promotion and Experiential, PR and Media), Sirens, is an AWARD School judge and an Australian Creative & Effectiveness Awards ADMA AC&E jury president. Patrick writes opinion articles in the media for B&T, AdNews, Campaign Brief and also presents at creative workshops, seminars and media events.

Cannes winning campaigns include ‘Dumb Ways to Die” for Metro Trains (the most awarded campaign in the history of Cannes and D&AD), V/Line’s “Guilt Trips” (winner of the prestigious Cannes Grand Prix for creative effectiveness in 2014), the Melbourne International Film Festival’s (MIFF) “The Emotional Trailers”. Tigerair’s “Infrequent Flyers Club”, “Phubbing” for Macquarie Dictionary and “The Impossible Orchestra”. Patrick’s work has been recognised with over 400 international awards, including 46 Cannes Lions, 6 Cannes Grand Prix’s and 19 Cannes Gold Lions. A ‘One Show – Best of Show’ and 6 Gold One Show Pencils. 16 D&AD’s a ‘Best Agency D&AD Pencil’, the prestigious Black D&AD Pencil and 6 Yellow D&AD Pencils. 7 Webby Awards. 2 Gold Effie’s. A New York Festival Grand Prix. 3 Gold Clio’s. 31 London International Awards including Best Agency, 3 Grand Prix’s, 15 Gold. 7 Spikes Asia Grand Prix’s. The Adfest ‘Grand Lotus’, ADMA Grand Prix. These awards have recognised excellence across Film, Integrated, Effectiveness, Direct, PR, Mobile, Outdoor, Print, Media, Cyber, Viral, Radio and Digital categories.

From left Patrick Baron CCO McCann Worldgroup Australia, middle Ben Lilley Chairman McCann Australia, right John Mescal Global CCO McCann Worldgroup.

Patrick Baron Dumb Ways To Die Ben Lilley John Mescall Campaign Brief McCann Melbourne

 

 

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