PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Awards

Patrick Baron Awards

 

 


AWARDS

CANNES
Winner of the most awarded campaign in the history of Cannes

GRAND PRIX CANNES   /   CREATIVE EFFECTIVENESS
GRAND PRIX CANNES
   /   FILM
GRAND PRIX CANNES   /   INTEGRATED
GRAND PRIX CANNES   /   PR
GRAND PRIX CANNES   /   DIRECT
GRAND PRIX CANNES   /   RADIO

GOLD LION CANNES   /   CREATIVE DATA
GOLD LION CANNES   
/   RADIO
GOLD LION CANNES   /   RADIO

GOLD LION CANNES   /   RADIO
GOLD LION CANNES   /   PROMOTION & ACTIVATION
GOLD LION CANNES   /   PROMOTION & ACTIVATION
GOLD LION CANNES   /   PR
GOLD LION CANNES   /   OUTDOOR
GOLD LION CANNES   /   MEDIA
GOLD LION CANNES   /   FILM VIRAL
GOLD LION CANNES   /   FILM CRAFT
GOLD LION CANNES   /   DIRECT
GOLD LION CANNES   /   DIRECT
GOLD LION CANNES   /   CYBER
GOLD LION CANNES   /   CYBER
GOLD LION CANNES   /   CYBER
GOLD LION CANNES   /   CYBER
GOLD LION CANNES   /   CYBER
GOLD LION CANNES   /   BRANDED CONTENT & ENTERTAINMENT
GOLD LION CANNES   /   BRANDED CONTENT & ENTERTAINMENT
(Full list of ‘Shortlist’ see below)


D&AD

Named most awarded Campaign in the history of D&AD

D&AD CLEAR PENCIL   /  D&AD AGENCY OF THE YEAR
D&AD BLACK PENCIL
D&AD YELLOW PENCIL
D&AD YELLOW PENCIL
D&AD YELLOW PENCIL
D&AD YELLOW PENCIL
D&AD YELLOW PENCIL
(Full list of ‘Shortlist’ see below)


TED
WINNER   /   ADS WORTH SPREADING


ONE SHOW

BEST IN SHOW ONE SHOW
GOLD PENCIL ONE SHOW   /   INTEGRATED
GOLD PENCIL ONE SHOW   /   RADIO
GOLD PENCIL ONE SHOW   /   CINEMA
GOLD PENCIL ONE SHOW   /   NEWSPAPER MAGAZINE CAMPAIGN
GOLD PENCIL ONE SHOW INTERACTIVE   /   FILM VIDEO
GOLD PENCIL ONE SHOW ENTERTAINMENT   /   SHORT FORM
GOLD PENCIL ONE SHOW ENTERTAINMENT   /   MUSIC
(Full list of ‘Merit’ see below)

 

FULL LIST OF AWARDS

2018

SPIKES 2018
SILVER   /   DIGITAL CRAFT   /  DATA VISUALISATION   /   “Infinite Futures”   /   University Of Melbourne   /   McCann Melbourne

SPIKES 2018
SILVER   /   MEDIA   /   USE OF EVENTS   /   “Tap For Your Town”   /   Mastercard   /   McCann Sydney

SPIKES 2018
BRONZE   /   DESIGN   /   MOTION GRAPHICS DESIGN & ANIMATION   /   “Infinite Futures”   /   University Of Melbourne   /   McCann Melbourne

SPIKES 2018
FINALIST   /   DIGITAL   /   INTEGRATED MULTI-PLATFORM CAMPAIGN ONLINE & OFFLINE   /   “Unwritten Reviews”   /   Melbourne International Film Festival   /   McCann Melbourne

SPIKES 2018
FINALIST   /   FILM   /   BRANDED CONTENT & ENTERTAINMENT FILM   /   “Unwritten Reviews Composer”   /   Melbourne International Film Festival   /   McCann Melbourne

SPIKES 2018
FINALIST   /   FILM   /   BRANDED CONTENT & ENTERTAINMENT FILM   /   “Unwritten Reviews Head Chef”   /   Melbourne International Film Festival   /   McCann Melbourne

SPIKES 2018
FINALIST   /   FILM   /   BRANDED CONTENT & ENTERTAINMENT FILM   /   “Unwritten Reviews Aboriginal Artist”   /   Melbourne International Film Festival   /   McCann Melbourne

SPIKES 2018
FINALIST   /   OUTDOOR   /   AMBIENT EXPERIENTIAL & IMMERSIVE DIGITAL   /   “VR Digital Puppetry”   /   Melbourne International Film Festival   /   McCann Melbourne

EFFIE APAC 2018
GRAND EFFIE   /   GOVERNMENT INSTITUTIONAL   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

EFFIE APAC 2018
AGENCY OF THE YEAR   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

EFFIE APAC 2018
BRAND OF THE YEAR   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

EFFIE APAC 2018
MARKETER OF THE YEAR   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

EFFIE APAC 2018
GOLD   /   GOVERNMENT INSTITUTIONAL   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

EFFIE APAC 2018
GOLD   /   BRAND EXPERIENCE PRODUCTS   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

EFFIE APAC 2018
SILVER   /   BEAUTY & WELLNESS   /   “L’Oreal Or Laser”   /   L’Oreal   /   McCann Melbourne

EFFIE APAC 2018
SILVER   /   FINANCIAL PRODUCTS & SERVICES   /   “Tap For Your Town”   /   Mastercard   /   McCann Sydney

EFFIE APAC 2018
SILVER   /   SHOPPER & E-COMMERCE MARKETING   /   “Tap For Your Town”   /   Mastercard   /   McCann Sydney

EFFIE APAC 2018
SILVER   /   SOCIAL MEDIA MARKETING   /   “Tap For Your Town”   /   Mastercard   /   McCann Sydney

EFFIE APAC 2018
SILVER   /   MEDIA INNOVATION   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

EFFIE APAC 2018
SILVER   /   MEDIA PARTNERSHIP ACTIVATION   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

EFFIE APAC 2018
SILVER   /   SPONSORSHIP & EVENT MARKETING   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

EFFIE APAC 2018
SILVER   /   SPONSORSHIP & EVENT MARKETING   /   “Champenships”   /   BIC   /   McCann Melbourne

EFFIE APAC 2018
BRONZE   /   SPONSORSHIP & EVENT MARKETING   /   “Tap For Your Town”   /   Mastercard   /   McCann Sydney

WEBBY AWARDS 2018
WINNER   /   ADVERTISING MEDIA & PR MEDIA   /   BEST USE OF DATA DRIVEN MEDIA   /   “Tap For Your Town”   /   Mastercard   /   McCann Sydney

WEBBY AWARDS 2018
NOMINATION   /   ADVERTISING MEDIA & PR CRAFT   /   BEST USE OF DATA DRIVEN MEDIA   /   “Perfums De Voyage”   /   Cathay Pacific   /   McCann Sydney

ONE SHOW 2018
NOMINATION   /   ADVERTISING MEDIA & PR   /   EXPERIENCE MARKETING   /   “Digital Puppetry”   /   Melbourne International Film Festival   /   McCann Melbourne

ONE SHOW 2018
SILVER   /   VIRTUAL REALITY   /   “Digital Puppetry”   /   Melbourne International Film Festival   /   McCann Melbourne

ONE SHOW 2018
FINALIST   /   ART DIRECTION   /   Perfums De Voyage   /   Cathay Pacific   /   McCann Sydney

ONE SHOW 2018
FINALIST   /   EXPERIENTIAL   /   Perfums De Voyage   /   Cathay Pacific   /   McCann Sydney

NEW YOUR FESTIVAL 2018
FINALIST   /   OUTDOOR OUT OF HOME MARKETING   /   PRODUCTS & SERVICES   /   “Digital Puppetry”   /   Melbourne International Film Festival   /   McCann Melbourne

AWARD 2018
GOLD   /   BEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGN   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

AWARD 2018
GOLD   /   WIERD & WONDERFUL   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

AWARD 2018
SILVER   /   EXPERIENTIAL INSTALLATION   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

TAMBULI 2018
GRAND PRIX   /   CARE FOR THE ENVIRONMENT   /   HUMANITY & CULTURE CLUSTER   /   Power Struggle   /   AGL   /   McCann Melbourne

CANNES 2018
FINALIST   /   DESIGN   /   DATA VISUALISATION   /   “Infinite Futures”   /   University Of Melbourne   /   McCann Melbourne

CANNES 2018
FINALIST   /   DESIGN   /   SOCIAL ENGAGEMENT   /   “Infinite Futures”   /   University Of Melbourne   /   McCann Melbourne

ADFEST 2018
GOLD   /   EFFECTIVE   /   CAMPAIGN SUCCESS   /   “Made Possible By Melbourne”   /   University Of Melbourne  /   McCann Melbourne

ADFEST 2018
GOLD   /   EFFECTIVE   /   CAMPAIGN SUCCESS   /   “Tap For Your Town”   /   Mastercard   /   McCann Sydney

ADFEST 2018
SILVER   /   MEDIA   /   BEST USE OF EVENTS   /   “Tap For Your Town”   /   MasterCard   /   McCann Sydney

ADFEST 2018
SILVER   /   DESIGN   /   MOTION & DIGITAL DESIGN   /   “Infinite Futures”   /   University Of Melbourne    /   McCann Melbourne

ADFEST 2018
SILVER   /   MEDIA   /   BEST INTEGRATED MEDIA CAMPAIGN   /   “Tap For Your Town”   /   MasterCard   /   McCann Sydney

ADFEST 2018
BRONZE   /   PROMO   /   EXPERIENTIAL & EVENTS   /   “Tap For Your Town”   /   Mastercard   /   McCann Sydney

ADFEST 2018
BRONZE   /   PROMO   /   BEST INTEGRATED PROMO CAMPAIGN   /   “Tap For Your Town”   /   Mastercard   /   McCann Sydney

ADFEST 2018
BRONZE   /   MOBILE   /   MOBILE WEBSITE   /   “Cat Critic”   /   Friskies   /   McCann Sydney

ADFEST 2018
BRONZE   /   FILM CRAFT   /   ANIMATION IN CAMERA OR DIGITAL   /   “Infinite Futures”   /   University Of Melbourne    /   McCann Melbourne

ADFEST 2018
FINALIST   /   EFFECTIVE   /   CAMPAIGN SUCCESS   /   “L’Oreal Or Laser”   /   L’Oreal   /   McCann Melbourne

ADFEST 2018
FINALIST   /   DIRECT   /   DIRECT CAMPAIGN FOR RETENTION LOYALTY   /   Perfums De Voyage   /   Cathay Pacific   /   McCann Sydney

ADFEST 2018
FINALIST   /   PROMO   /   BEST USE OF SOCIAL MEDIA   /   “Tap For Your Town”   /   Mastercard   /   McCann Sydney

ADFEST 2018
FINALIST   /   INTERACTIVE   /   DIGITAL INTEGRATED CAMPAIGN RETAIL TRAVEL ENTERTAINMENT & COMMUNICATION MEDIA   /   Perfums De Voyage   /   Cathay Pacific   /   McCann Sydney

ADFEST 2018
FINALIST   /   MEDIA   /   BEST USE OF MOBILE   /   “Cat Critic”   /   Friskies   /   McCann Sydney

ADFEST 2018
FINALIST   /   MEDIA   /   BEST USE OF BRANDED ENTERTAINMENT & CONTENT USER GENERATED CONTENT   /   “Cat Critic”   /   Friskies   /   McCann Sydney

CASE AWARDS 2018
GOLD   /   “Infinite Futures   /   University Of Melbourne   /   McCann Melbourne

2017

CANNES 2017
SILVER   /   OUTDOOR   /   AMBIENT USE OF DIGITAL TECHNOLOGY   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

CANNES 2017
SILVER   /   OUTDOOR   /   SPECIAL BUILD   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

CANNES 2017
SILVER   /   PROMO & ACTIVATION   /   USE OF PRINT OR OUTDOOR   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

CANNES 2017
SILVER   /   OUTDOOR   /   INTERACTIVE OUTDOOR EXPERIENCES   /   “Playnasium”   /   YMCA   /   McCann Melbourne

CANNES 2017
BRONZE  /   MEDIA   /   USE OF OUTDOOR   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

CANNES 2017
BRONZE   /   MEDIA   /   EXCELLENCE IN MEDIA EXECUTION   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

CANNES 2017
BRONZE   /   DESIGN   /   NON COMMERCIAL EXHIBITIONS & EXPERIENCES   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

CANNES 2017
BRONZE   /   HEALTH & WELLNESS   /   BRAND LED EDUCATION & AWARENESS   /   “Playnasium”   /   YMCA   /   McCann Melbourne

CANNES 2017
BRONZE   /   ENTERTAINMENT   /   INNOVATION IN BRAND EXPERIENCE   /   “Playnasium”   /   YMCA   /   McCann Melbourne

CANNES 2017
BRONZE   /   DESIGN   /   NON COMMERCIAL EXHIBITIONS & EXPERIENCES   /   “Playnasium”   /   YMCA   /   McCann Melbourne

CANNES 2017
FINALIST   /   OUTDOOR   /   INTEGRATED CAMPAIGN LED BY OUTDOOR   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

CANNES 2017
FINALIST   /   MEDIA   /   USE OF INTEGRATED MEDIA   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

CANNES 2017
FINALIST  /   DIRECT   /   PUBLIC SECTOR   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

CANNES 2017
FINALIST  /   DIRECT   /   USE OF AMBIENT MEDIA LARGE SCALE   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

CANNES 2017
FINALIST  /   HEALTH & WELLNESS   /   FUND RAISING & ADVOCACY   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

CANNES 2017
FINALIST  /   RADIO   /   USE OF RADIO & AUDIO AS A MEDIUM   /   “Made Possible By Melbourne The Audio Tour”   /   University Of Melbourne    /   McCann Melbourne

CANNES 2017
FINALIST   /   OUTDOOR   /   USE OF AMBIENT OUTDOOR   /   “Playnasium”   /   YMCA   /   McCann Melbourne

CANNES 2017
FINALIST   /   HEALTH & WELLNESS   /   HEALTH SERVICES & FACILITIES   /   “Playnasium”   /   YMCA   /   McCann Melbourne

CANNES 2017
FINALIST   /   CREATIVE EFFECTIVENESS   /   “Dumb Ways To Die The Games”   /   YMCA   /   McCann Melbourne

CLIO 2017
SILVER   /   INTEGRATED CAMPAIGN   /   PRODUCT SERVICE   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

CLIO 2017
SILVER   /   BRAND DESIGN OTHER   /   PRODUCT SERVICE   /   “Playnasium”   /   YMCA   /   McCann Melbourne

CLIO 2017
SILVER   /   BRAND PARTNERSHIPS & COLLABORATIONS   /   PUBLIC SERVICE   /   “A Table To End Hunger”   /   The Hunger Project   /   McCann Sydney

CLIO 2017
BRONZE   /   DIRECT   /   PUBLIC SERVICE   /   “A Table To End Hunger”   /   The Hunger Project   /   McCann Sydney

CLIO 2017
FINALIST   /   PUBLIC RELATIONS CAUSE RELATED   /   PUBLIC SERVICE   /   “A Table To End Hunger”   /   The Hunger Project   /   McCann Sydney

D&AD 2017
WOOD PENCIL   /   BRAND EXPERIENCE & ENVIRONMENTS   /   BRANDING   /   “Playnasium”   /   YMCA   /   McCann Melbourne

D&AD 2017
WOOD PENCIL   /   PRODUCT DESIGN   /   CREATIVITY FOR GOOD   /   “Playnasium”   /   YMCA   /   McCann Melbourne

D&AD 2017
WOOD PENCIL   /   PROTOTYPE   /   PRODUCT DESIGN   /   “Playnasium”   /   YMCA   /   McCann Melbourne

D&AD 2017
WOOD PENCIL   /   EXHIBITION DESIGN   /   SPATIAL & EXPERIENTIAL DESIGN   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

ONE SHOW 2017
SILVER   /   BRANDING   /   BRAND INSTALLATIONS   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ONE SHOW 2017
BRONZE   /   IMMERSIVE   /   ENVIRONMENTAL OUTDOOR SPACES   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ONE SHOW 2017
BRONZE   /   AMBIENT MEDIA INDOOR & OUTDOOR   /   INSTALLATIONS & IMMERSIVE CAMPAIGN   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ONE SHOW 2017
MERIT   /   INNOVATION IN DESIGN   /   IMMERSIVE DESIGN   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ONE SHOW 2017
MERIT   /   INNOVATION IN PRINT & OUTDOOR   /   AMBIENT MEDIA   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ONE SHOW 2017
MERIT   /   AMBIENT MEDIA INDOOR & OUTDOOR   /   DYNAMIC BILLBOARDS OR TRANSIT SINGLE OR CAMPAIGN   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

NEW YORK FESTIVALS 2017
BRONZE   /   BRANDED ENTERTAINMENT   /   PRODUCTS & SERVICES   /   “Playnasium”   /   YMCA   /   McCann Melbourne

NEW YORK FESTIVALS 2017
FINALIST   /   BEST USE OF MEDIA   /   OUTDOOR   /   “Playnasium”   /   YMCA   /   McCann Melbourne

NEW YORK FESTIVALS 2017
FINALIST   /   AMBIENT IN A PROMOTION CAMPAIGN   /   USE OF ACTIVATION & ENGAGEMENT   /   “Playnasium”   /   YMCA   /   McCann Melbourne

NEW YORK FESTIVALS 2017
FINALIST   /   OUTDOOR OUT OF HOME MARKETING   /   AMBIENT PRODUCT & SERVICES   /   “Playnasium”   /   YMCA   /   McCann Melbourne

NEW YORK FESTIVALS 2017
FINALIST  /   BEST USE OF MEDIA   /   OUTDOOR   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

NEW YORK FESTIVALS 2017
BRONZE  /   OUTDOOR OUT OF HOME MARKETING   /   BILLBOARDS INSTALLATIONS   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

WEBBY AWARDS 2017
HONOREE   /   MOBILE SITES APPS FOR SCHOOLS   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

WARC Innovation Awards 2017
GOLD   /   SPECIAL AWARD FOR NOT-FOR-PROFIT INNOVATION   /   “Free Puppies Forever”   /   Seeing Eye Dogs Australia   /   McCann Melbourne

WARC 2017
BRONZE   /   CONTENT STRATEGY   /   “Laser Or L’Oreal”   /   L’Oreal   /   McCann Melbourne

WARC 2017
SILVER   /   CONTENT STRATEGY   /   “Future Memories”   /   Melbourne International Film Festival   /   McCann Melbourne

WARC 2017
SILVER   /   CONTENT STRATEGY   /   Champenships   /   BIC   /   McCann Melbourne

WARC 2017
BRONZE   /   SOCIAL STRATEGY   /   “Free Puppies Forever”   /   Seeing Eye Dogs Australia   /   McCann Melbourne

TANGRAMS 2017
FINALIST   /   PHARMA BEAUTY PRODUCTS COSMETICS & TIOLETRIES   /   “Laser Or L’Oreal”   /   L’OREAL   /   McCann Melbourne

TANGRAMS 2017
FINALIST   /   OTHER CONSUMER PRODUCTS   /   “Champenships”   /   BIC   /   McCann Melbourne

TANGRAMS 2017
FINALIST   /   SMALL BUDGET MARKETING CAMPAIGN   /   “Free Puppies Forever”   /   Seeing Eye Dogs Australia   /   McCann Melbourne

MFA Media Federation Awards 2017
FINALIST   /   MOST INNOVATIVE USE OF MEDIA   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

MFA Media Federation Awards 2017
FINALIST   /   BEST COLLABORATION   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

ADFEST 2017
GOLD   /   DIRECT LOTUS   /   BEST INTEGRATED DIRECT CAMPAIGN   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

ADFEST 2017
GOLD   /   PROMO LOTUS   /   BEST INTEGRATED PROMO CAMPAIGN   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

ADFEST 2017
GOLD   /   PROMO LOTUS   /   EXPERIENTIAL & EVENTS   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADFEST 2017
GOLD   /   PROMO LOTUS   /   AMBIENT PROMOTION LARGE SCALE   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADFEST 2017
GOLD   /   EFFECTIVE   /   EFFECTIVE LOTUS   /   “Free Puppies Forever”   /   Seeing Eye Dogs Australia   /   McCann Melbourne

ADFEST 2017
SILVER   /   DESIGN LOTUS   /   PRODUCT DESIGN CONSUMER PRODUCTS   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADFEST 2017
SILVER   /   MEDIA LOTUS   /   BEST OF OUTDOOR & TRANSIT   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADFEST 2017
SILVER   /   MEDIA LOTUS   /   BEST USE OF EVENTS   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADFEST 2017
SILVER   /   MEDIA LOTUS   /   BEST INTEGRATED MEDIA CAMPAIGN   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

ADFEST 2017
SILVER   /   DIRECT LOTUS   /   USER GENERATED CONTENT   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADFEST 2017
SILVER   /   PROMO LOTUS   /   RETAIL TRAVEL ENTERTAINMENT & COMMUNICATION MEDIA   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADFEST 2017
BRONZE   /   OUTDOOR LOTUS   /   AMBIENT LARGE SCALE   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADFEST 2017
BRONZE   /   MEDIA LOTUS   /   BEST USE OF BRANDED ENTERTAINMENT & CONTENT USER GENERATED CONTENT   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADFEST 2017
BRONZE   /   PROMO LOTUS   /   BEST USE OF USER GENERATED CONTENT   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADFEST 2017
BRONZE   /   DIRECT LOTUS   /   BEST USE OF SOCIAL MEDIA   /   Champenships   /   BIC   /   McCann Melbourne

ADFEST 2017
FINALIST   /   DIRECT LOTUS   /   BEST USE OF FILM & INFOMERCIALS   /   “Laser Or L’Oreal”   /   L’Oreal   /   McCann Melbourne

ADFEST 2017
FINALIST   /   MEDIA LOTUS   /   BEST USE OF SOCIAL MEDIA & EARNED MEDIA   /   “Champenships”   /   BIC   /   McCann Melbourne

ADFEST 2017
FINALIST   /   PROMO LOTUS   /   BEST USE OF SOCIAL MEDIA   /   “Champenships”   /   BIC   /   McCann Melbourne

ADFEST 2017
FINALIST   /   DIRECT LOTUS   /   DIRECT CAMPAIGN FOR RETENTION LOYALTY   /   “Free Puppies Forever”   /   Seeing Eye Dogs Australia   /   McCann Melbourne

ADFEST 2017
FINALIST   /   BRANDED CONTENT & ENTERTAINMENT LOTUS   /   BEST USE OF GENERATED CONTENT   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADFEST 2017
FINALIST   /   BRANDED CONTENT & ENTERTAINMENT LOTUS   /   BEST USE OF EXPERIENTIAL   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADFEST 2017
FINALIST   /   INNOVA LOTUS   /   INNOVA LOTUS   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADFEST 2017
FINALIST   /   OUTDOOR LOTUS   /   GUERRILLA MARKETING   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADFEST 2017
FINALIST   /   INTEGRATED LOTUS   /   INTEGRATED LOTUS    /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADFEST 2017
FINALIST   /   DIRECT LOTUS   /   BEST USE OF DIRECT AMBIENT LARGE SCALE   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADFEST 2017
FINALIST   /   BRANDED CONTENT & ENTERTAINMENT LOTUS   /   BEST USE OF EXPERIENTIAL   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADFEST 2017
FINALIST   /   INTERACTIVE LOTUS   /   USE OF DIGITAL TECHNOLOGY   /   “Virtually Impaired Reality”   /   University Of Melbourne  /   McCann Melbourne

Effie Awards APAC 2017
BRONZE   /   “Free Puppies Forever”   /   Seeing Eye Dogs Australia   /   McCann Melbourne

CASE AWARDS Council For Advancement & Support Of Education 2017
PLATINUM   /   BEST PRACTICES IN MARKETING & COMMUNICATION   /   “Made Possible By Melbourne”   /   University Of Melbourne  /   McCann Melbourne

CASE AWARDS Council For Advancement & Support Of Education 2017
GOLD   /   ADVERTISING   /   CAMPAIGNS   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

CASE AWARDS Council For Advancement & Support Of Education 2017
SILVER   /   SPECIAL EVENTS   /   MULTI DAY   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

CRESTA 2017
FINALIST   /   AMBIENT MEDIA   /   CORPORATE IMAGE   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

CRESTA 2017
FINALIST   /   OUTDOOR   /   CORPORATE IMAGE   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

CRESTA 2017
FINALIST   /   INTEGRATED CAMPAIGNS   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

CRESTA 2017
FINALIST   /   PROMOTIONS & INCENTIVES   /   “Made Possible By Melbourne”   /   Melbourne University   /   McCann Melbourne

CRESTA 2017
FINALIST   /   BRANDED ENTERTAINMENT   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

CRESTA 2017
FINALIST   /   AMBIENT MEDIA   /   RECREATION & TOURISM   /   “Playnasium”   /   YMCA   /   McCann Melbourne

CRESTA 2017
FINALIST   /   DESIGN  /   GRAPHIC DESIGN   /   “Playnasium”   /   YMCA   /   McCann Melbourne

CRESTA 2017
FINALIST   /   PROMOTIONS & INCENTIVES   /   “Playnasium”   /   YMCA   /   McCann Melbourne

CRESTA 2017
FINALIST   /   BRANDED ENTERTAINMENT   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
GRANDE PRIX   /   MEDIA   /   INTEGRATED MEDIA CAMPAIGN   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
GOLD   /   OUTDOOR AMBIENT   /   SPECIAL BUILD   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
GOLD   /   PROMOTION PRODUCT & SERVICE   /   CORPORATE INSTITUTION   /   “Made Possible By Melbourne”   /   Melbourne University   /   McCann Melbourne

ADSTARS 2017
SILVER   /   OUTDOOR AMBIENT   /   INTERACTIVE OUTDOOR EXPERIENCE   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
SILVER   /   OUTDOOR CRAFT   /   ART DIRECTION   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

ADSTARS 2017
SILVER   /   PROMOTION USE OF PROMO & ACTIVATION   /   USE OF EXHIBITIONS AND INSTALLATIONS   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

ADSTARS 2017
SILVER   /   RADIO CRAFT   /   USE OF RADIO AS A MEDIUM   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADSTARS 2017
SILVER   /   DIRECT PRODUCT & SERVICE   /   CORPORATE INSTITUTION   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
SILVER   /   DIRECT USE OF DIRECT MARKETING   /   AMBIENT MEDIA   /   “Made Possible By Melbourne”   /   University Of Melbourne    /   McCann Melbourne

ADSTARS 2017
SILVER   /   MEDIA USE OF MEDIA   /   USE OF MOBILE DEVICES   /   “Made Possible By Melbourne The Audio Tour”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
SILVER   /   MEDIA PRODUCT & SERVICE   /   CORPORATE INSTITUTION   /   “Made Possible By Melbourne”   /   University Of Melbourne  /   McCann Melbourne

ADSTARS 2017
SILVER   /   DESIGN PRODUCT & SERVICE   /   CORPORATE INSTITUTION   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
SILVER   /   DIRECT USE OF DIRECT MARKETING   /   USE OF SOCIAL IN A DIRECT MARKETING CAMPAIGN   /   Champenships   /   BIC   /   McCann Melbourne

ADSTARS 2017
SILVER   /   DESIGN COMMUNICATION   /   DESIGN PROMOTIONAL ITEMS   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   MEDIA USE OF MEDIA   /   USE OF SPECIAL EVENTS & STUNT LIVE ADVERTISING   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   RADIO CRAFT   /   ACTIVE PERFORMANCE   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   MOBILE PRODUCT & SERVICE   /   CORPORATE INSTITUTION   /   “Made Possible By Melbourne The Audio Tour”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   RADIO PRODUCT & SERVICE   /   FINANCE SERVICES ENTERTAINMENT & LEISURE TRAVEL & RESTAURANTS COMMERCIAL PUBLIC SERVICES   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   OUTDOOR AMBIENT   /   LIVE ADVERTISING AND EVENTS   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   OUTDOOR AMBIENT   /   TRANSIT   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   OUTDOOR PRODUCT & SERVICE   /   CORPORATE INSTITUTION   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   PUBLIC SERVICE ADVERTISING   /   HEALTHCARE   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   PR PRACTICES & SPECIALISM   /   EVENTS & EXPERIENTIAL   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   DIRECT USE OF DIRECT MARKETING   /   AMBIENT MEDIA   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   DIRECT PRODUCT & SERVICE   /   FINANCE SERVICE ENTERTAINMENT & LEISURE TRAVEL RESTAURANTS COMMERCIAL PUBLIC SERVICES   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   PROMOTION USE OF PROMO & ACTIVATION   /   USE OF EXHIBITIONS AND INSTALLATIONS   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   OUTDOOR AMBIENT   /   SPECIAL BUILD   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
BRONZE   /   OUTDOOR PRODUCT & SERVICE   /   FINANCE SERVICE ENTERTAINMENT & LEISURE TRAVEL RESTAURANTS COMMERCIAL PUBLIC SERVICES   /  “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   USE OF PROMO & ACTIVATION   /   USE OF MERCHANDISING IN STORE MARKETING   /   “Made Possible By Melbourne Water Bottle”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   FILM CRAFT   /   ART DIRECTION PRODUCTION DESIGN   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   FILM CRAFT   /   SCRIPT   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   FILM CRAFT   /   DIRECTION   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   PROMOTION   /   INTEGRATED CAMPAIGN LED BY PROMOTION   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   FILM CRAFT   /   ART DIRECTION PRODUCTION DESIGN   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   PROMOTION USE OF PROMO & ACTIVATION   /   USE OF BROADCAST IN A PROMOTIONAL CAMPAIGN   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   FILM PRODUCT & SERVICE   /   FINANCE SERVICES ENTERTAINMENT & LEISURE TRAVEL RESTAURANTS COMMERCIAL PUBLIC SERVICES   /   “Made From Memory”   /   Melbourne International Film Festival   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   INTERACTIVE PRODUCT & SERVICE   /   CORPORATE INSTITUTION   /   “Visually Impaired Reality”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   MOBILE   /   MOBILE WEBSITES   /   “Made Possible By Melbourne The Audio Tour”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   PLACE BRAND   /   CITY BRANDS   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   PUBLIC SERVICE ADVERTISING   /   HEALTHCARE   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   PUBLIC SERVICE ADVERTISING   /  EDUCATION   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   DIRECT   /   INTEGRATED CAMPAIGN LED BY DIRECT MARKETING   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   INTERACTIVE CRAFT   /   USER EXPERIENCE UX   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   INTERACTIVE   /   WEB PLATFORMS   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   INTERACTIVE PRODUCT & SERVICE   /   CORPORATE INSTITUTION   /   “Made Possible By Melbourne”   /   University Of Melbourne   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   DIRECT PRODUCT & SERVICE   /   FINANCE SERVICES ENTERTAINMENT & LEISURE TRAVEL RESTAURANTS COMMERCIAL PUBLIC SERVICES  /   Champenships   /   BIC   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   RADIO PRODUCT & SERVICE   /   FINANCE SERVICES ENTERTAINMENT & LEISURE TRAVEL RESTAURANTS COMMERCIAL PUBLIC SERVICES   /   “Champenships”   /   BIC   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   PUBLIC SERVICE ADVERTISING   /   EDUCATION  /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   DESIGN PRODUCT & SERVICE   /   FINANCE SERVICES ENTERTAINMENT & LEISURE TRAVEL RESTAURANTS COMMERCIAL PUBLIC SERVICES   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   PR PRODUCT & SERVICE   /   FINANCE SERVICES ENTERTAINMENT & LEISURE TRAVEL RESTAURANTS COMMERCIAL PUBLIC SERVICES   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   PROMOTION PRODUCT & SERVICE   /   FINANCE SERVICES ENTERTAINMENT & LEISURE TRAVEL RESTAURANTS COMMERCIAL PUBLIC SERVICES   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   OUTDOOR AMBIENT   /   LIVE ADVERTISING & EVENTS   /   “Playnasium”   /   YMCA   /   McCann Melbourne

ADSTARS 2017
FINALIST   /   OUTDOOR AMBIENT   /   INTERACTIVE OUTDOOR EXPERIENCE   /   “Playnasium”   /   YMCA   /   McCann Melbourne

2016

CANNES 2016
GOLD   
/   CREATIVE DATA   /   DATA STORYTELLING   /   “The Emotional Trailer”   /   Melbourne International Film Festival MIFF   /   McCann Melbourne

CANNES 2016
SILVER
   /   CREATIVE EFFECTIVENESS   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

CANNES 
2016
SILVER   
/   CREATIVE DATA   /   DATA STORYTELLING   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

CANNES 
2016
BRONZE   
/   CREATIVE DATA   /   CREATIVE DATA ENHANCEMENT   /   “The Emotional Trailer”   /   Melbourne International Film Festival MIFF   /   McCann Melbourne

Australian Marketing Institute Awards 2016
MARKETING PROGRAM OF THE YEAR   /   “Where Great Minds Collide”   /   University Of Melbourne   /   McCann Melbourne

Australian Marketing Institute Awards 2016
EDUCATION   /   “Where Great Minds Collide”   /   University Of Melbourne   /   McCann Melbourne

One Show 2016
FINALIST   /   CROSS-PLATFORM   /   EVENTS & COMPETITIONS   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

One Show 2016
FINALIST   /   MOBILE   /   MEDIA ENTERTAINMENT & LEISURE   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

London International Awards 2016
GOLD   /   VERBAL IDENTITY   /   TONE OF VOICE   /   “FREE PUPPIES FOREVER”   /   Seeing Eye Dogs Australia   /   McCann Melbourne

London International Awards 2016
BRONZE   /   BRANDED ENTERTAINMENT   /   EXPERIENTIAL LIVE EVENTS   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

London International Awards 2016
FINALIST   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
GOLD   /   DIGITAL CRAFT   /   DATA VISUALISATION   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
SILVER   /   MEDIA   /   USE OF NEW TECHNOLOGY   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
SILVER   /   OUTDOOR   /   AMBIENT USE OF NEW TECHNOLOGY   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
SILVER   /   PR   /   AUDIENCE TARGETING & ENGAGEMENT STRATEGIES   /  “Free Puppies Forever”   /   Seeing Eye Dogs Vision Australia   /   McCann Melbourne

Spikes 2016
BRONZE   /   OUTDOOR   /   INTERACTIVE OUTDOOR EXPERIENCES   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
BRONZE   /   MEDIA   /   TRAVEL LEISURE RETAIL RESTAURANTS & FAST FOOD CHAINS   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
BRONZE   /   MEDIA   /   USE OF AMBIENT MEDIA LARGE SCALE   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
BRONZE   /   DIGITAL   /   INTEGRATED MULTI PLATFORM CAMPAIGN ONLINE & OFFICE   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
BRONZE   /   DIGITAL CRAFT   /   INNOVATIVE USE OF TECHNOLOGY   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
FINALIST   /   DATA STORYTELLING   /   INNOVATIVE USE OF TECHNOLOGY   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
FINALIST   /   DIGITAL CRAFT   /   CURATION OF DATA   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
FINALIST   /   DIGITAL   /   USE OF SOCIAL DATA & INSIGHT   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
FINALIST   /   DIRECT   /   TRAVEL LEISURE RETAIL RESTAURANTS & FAST FOOD CHAINS    /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
FINALIST   /   DIRECT   /   USE OF NEW TECHNOLOGY    /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Spikes 2016
FINALIST   /   CREATIVE EFFECTIVENESS   /   CREATIVE EFFECTIVENESS    / “Impossible Orchestra Care Aware”   /   Australian Government   /   Department Of Families Housing Community Services & Indigenous Affairs   /   McCann Melbourne

Mumbrella Awards 2016
SHORTLIST   /   INNOVATION   /   INTEGRTED CAMPAIGN   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Mumbrella Awards 2016
SHORTLIST   /   INSIGHT   /   INTEGRTED CAMPAIGN   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Mumbrella Awards 2016
SHORTLIST   /   FULL SERVICE AGENCY OF THE YEAR   /   McCann Melbourne

AMES Asian Marketing Effectiveness & Strategy Awards 2016
SILVER   /   EFFECTIVENESS   /   INTEGRTED CAMPAIGN   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

AMES Asian Marketing Effectiveness & Strategy Awards 2016
SILVER   /   EFFECTIVENESS   /   SPONSORSHIP & EVENT MARKETING   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

AMES Asian Marketing Effectiveness & Strategy Awards 2016
SILVER   /   DIGITAL STRATEGY   /   LIFESTYLE   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

AMES Asian Marketing Effectiveness & Strategy Awards 
2016
SILVER   /   EFFECTIVENESS   /   LIFESTYLE   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

AMES Asian Marketing Effectiveness & Strategy Awards 2016
BRONZE   /   EFFECTIVENESS   /   INTEGRATED MARKETING CAMPAIGN   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

AMES Asian Marketing Effectiveness & Strategy Awards 2016
SHORTLIST   /   E COMMERCE   /   TRAVEL ENTERTAINMENT & LEISURE   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

WARC Prize For Innovation 2016
BRONZE   /   INNOVATION   /  “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Adfest 2016
GRANDE PRIX LOTUS   /   INTERACTIVE LOTUS   /   BEST USE OF OUTDOOR DIGITAL TECHNOLOGY   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Adfest 2016
GOLD   /   INTERACTIVE LOTUS   /   BEST USE OF MULTIPLE TECHNOLOGIES   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Adfest 2016
GOLD   /   INTERACTIVE LOTUS   /   BEST INTEGRATED DIGITAL CAMPAIGN   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Adfest 2016
SILVER   /   MEDIA LOTUS   /   BEST USE OF EXPERIENTIAL GUERILLA MARKETING   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Adfest 2016
SILVER   /   MEDIA LOTUS   /   BEST USE OF TECHNOLOGY   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Adfest 2016
BRONZE   /   DIRECT LOTUS   /   DIRECT AMBIENT LARGE SCALE   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Adfest 2016
BRONZE   /   DIRECT LOTUS   /   ONLINE   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Adfest 2016
BRONZE   /   DIRECT LOTUS   /   FIELD MARKETING   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Adfest 2016
BRONZE   /   DIRECT LOTUS   /   BEST INTEGRATED DIRECT CAMPAIGN   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Adfest 2016
FINALIST   /   MEDIA LOTUS   /   BEST USE OF AMBIENT LARGE SCALE   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Adfest 2016
FINALIST   /   MEDIA LOTUS   /   BEST USE OF BRANDED ENTERTAINMENT & CONTENT   /   “The Emotional Trailer”   /   Melbourne International Film Festival   /   McCann Melbourne

Effie Awards APAC 
2016
GOLD   /   TRAVEL & TOURISM   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

Effie Awards APAC 
2016
BRONZE   /   FINANCIAL PRODUCTS & SERVICES   /   “Nimble It And Move On”   /   Nimble   /   McCann Melbourne

Effie Awards APAC 2016
BRONZE   /   GOVERNMENT & INSTITUTIONAL   /   “Bet Regret”   /   Victorian responsible Gambling Foundation   /   McCann Melbourne

Effie Awards APAC 2016
FINALIST   /   GOVERNMENT INSTITUTIONAL   /   “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /   McCann Melbourne

TAMBULI 
2016
BEST OF THE DECADE
   /   BEST OF THE DECADE  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

2015

CANNES 2015
SILVER   /   DESIGN   /   WRITING FOR BRANDS TONE OF VOICE   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

CANNES 2015
BRONZE   /   FILM   /   USE OF INTEGRATED MEDIA   /   “Infrequent Flyers Club – Chickens”   /   Tigerair   /   McCann Melbourne

CANNES 2015
FINALIST   /   CYBER   /   INTEGRATED MULTIPLATFORM CAMPAIGN   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

CANNES 2015
FINALIST   /   DIRECT MARKETING   /   DIGITAL & SOCIAL USE OF DIGITAL MARKETING  /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

CANNES 2015
FINALIST   /   DIRECT CAMPAIGN   /   INTEGRATED CAMPAIGN LED BY DIRECT MARKETING  /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

CANNES 2015
FINALIST   /   FILM CRAFT   /   USE OF LICENSED OR ADAPTED MUSIC  /   “Infrequent Flyers Club – Chickens”   /   Tigerair   /   McCann Melbourne

CANNES 2015
FINALIST   /   PR PRACTICES & SPECIALISMS   /   CORPORATE REPUTATION & COMMUNICATION  /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

CANNES 2015
FINALIST   /   BRANDED CONTENT & ENTERTAINMENT   /   ORIGINAL GAME GAMING  /   
“Dumb Ways To Die 2 The Games”   /    Metro Trains   /    McCann Melbourne

ONE SHOW 2015
BRONZE   /   DIGITAL   /   DIRECT MARKETING WEBSITES MICROSITES & BANNERS  /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

ONE SHOW 2015
SILVER   /   INTERACTIVE   /   WEBSITE BRANDED GAMES  /   
“Dumb Ways To Die 2 The Games”   /    Metro Trains   /    McCann Melbourne

ONE SHOW 2015
SILVER   /   MOBILE   /   APPLICATIONS BRANDED GAMES  /   
“Dumb Ways To Die 2 The Games”   /    Metro Trains   /    McCann Melbourne

SPIKES 2015
GRAND PRIX   /   MEDIA   /   USE OF INTEGRATED MEDIA   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

SPIKES   /  2015
GOLD   /   PROMO & ACTIVATION   /   INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

SPIKES 2015
SILVER   /   PROMO & ACTIVATION   /   USE OF DIGITAL IN A PROMOTIONAL CAMPAIGN   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Spikes 2015
SILVER   /   PROMO & ACTIVATION   /   TRAVEL LEISURE & RETAIL   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Spikes 2015
SILVER   /   DIRECT   /   TRAVEL LEISURE & RETAIL   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Spikes 2015
BRONZE   /   DIRECT   /   WRITING FOR DIRECT   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Spikes 2015
BRONZE   /   DIRECT   /   USE OF DIGITAL MARKETING   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Spikes 2015
BRONZE   /   INTEGRATED   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Spikes 2015
BRONZE   /   DIGITAL   /   INTEGRATED MULTI-PLATFORM CAMPAIGN   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Spikes 2015
BRONZE   /   FILM   /   TRAVEL TRANSPORT & TOURISM ENTERTAINMENT & LEISURE   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Spikes 2015
FINALIST   /   DIGITAL   /   DIGITAL WEBSITE   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Spikes 2015
FINALIST   /   DIGITAL   /   DIGITAL CONSUMER SERVICE   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Spikes 2015
FINALIST   /   FILM CRAFT   /  USE OF LICENSED OR ADAPTED MUSIC   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Spikes 2015
FINALIST   /   FILM CRAFT   /  VISUAL EFFECTS   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Australian Creative & Effectiveness Awards (AC&E ADMA) 2015
CREATIVE OF THE YEAR   /   “Pat Baron”   /   McCann Melbourne

Australian Creative & Effectiveness Awards (AC&E ADMA) 2015
GOLD   /   BEST CUSTOMER RETENTION LOYALTY CAMPAIGN   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Australian Creative & Effectiveness Awards (AC&E ADMA) 2015
GOLD   /   BEST INTEGRATED CAMPAIGN   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Australian Creative & Effectiveness Awards (AC&E ADMA) 2015
GOLD   /   BEST OVERALL CUSTOMER EXPERIENCE   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Webby Awards 2015
HONOREE   /   INTERACTIVE ADVERTISING   /  TOURISM & LEISURE   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

Webby Awards 2015
NOMINEE   /   MOBILE   /  GAMES TABLET & ALL OTHER DEVICES   /   “Dumb Ways To Die 2 The Games”   /    Metro Trains   /    McCann Melbourne

Webby Awards 2015
NOMINEE   /   MOBILE   /  GAMES HAND HELD DEVICES   /   “Dumb Ways To Die 2 The Games”   /    Metro Trains   /    McCann Melbourne

Effie Awards APAC 2015
BRONZE   /   SINGLE MARKET   /   BEAUTY & WELLNESS   /   “The Winged Eye”   /   L’Oreal   /   McCann Melbourne

Effie Awards APAC 2015
FINALIST   /   SINGLE MARKET   /   SPONSORSHIP & EVENT MARKETING   /   “The Winged Eye”   /   L’Oreal   /   McCann Melbourne

Effie Awards Australian 2015
BRONZE   /   RETAIL   /   “Nimble It And Move On”   /   Nimble   /   McCann Melbourne

Effie Awards Australian 2015
FINALIST   /   NOT FOR PROFIT & CAUSE RELATED MARKETING   /   “Bet Regret”   /   Victorian Responsible Gambling Foundation   /   McCann Melbourne

New York Festivals 2015
GOLD   /   BRANDED ENTERTAINMENT   /   PRODUCTS & SERVICES TRAVEL TOURISM & LEISURE   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

New York Festivals 2015
BRONZE   /   DIGITAL   /   INTERACTIVE APPLICATION GAMES   /   “Dumb Ways To Die 2 The Games”   /    Metro Trains   /    McCann Melbourne

New York Festivals 2015
FINALIST   /   INTEGRATED   /   PRODUCTS & SERVICES TRAVEL TOURISM & LEISURE   /   “Infrequent Flyer Club”   /   Tigerair   /   McCann Melbourne

New York Festivals 2015
FINALIST   /   FILM   /   TELEVISION CINEMA ONLINE   /   PRODUCTS & SERVICES   /   SNACKS & SWEETS   /   “So Happy You Could Burst”   /   Cobs   /   McCann Melbourne

AWARD 2015
BRONZE   /   DIGITAL   /   DIGITAL CAMPAIGN BUSINESS TO CONSUMER   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

AWARD 2015
BRONZE   /   DIGITAL DIRECT RESPONSE   /   DIGITAL DIRECT RESPONSE CAMPAIGN   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

AWARD 2015
FINALIST   /   BRANDED ENTERTAINMENT   /   COPYWRITING   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

AWARD 2015
FINALIST   /   DESIGN   /   WRITING FOR DESIGN   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

AWARD 2015
FINALIST   /   INTEGRATED CAMPAIGN   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

ADFEST 2015
LOTUS   /   BRANDED CONTENT   /   BRANDED ENTERTAINMENT   /   BEST INTEGRATED CAMPAIGN   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

ADFEST 2015
LOTUS   /   EFFECTIVENESS   /   CAMPAIGN SUCCESS   /   “The Winged Eye”   /    L’Oreal   /   McCann Melbourne

ADFEST 2015
GOLD   /   BRANDED CONTENT   /   BRANDED ENTERTAINMENT   /   BEST INTEGRATED CAMPAIGN   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

ADFEST 2015
BRONZE   /   FILM CRAFT   /   BEST USE OF MUSIC TRACK   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

ADFEST 2015
BRONZE   /   PROMO  /   BEST INTEGRATED PROMO CAMPAIGN   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

ADFEST 2015
FINALIST   /   EFFECTIVENESS  /   CAMPAIGN SUCCESS   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

ADFEST 2015
FINALIST   /   PROMO  /   BEST INTEGRATED PROMO CAMPAIGN   /   “Bet Regret”   /   Victorian Responsible Gambling Foundation   /   McCann Melbourne

AdStars 2015
SILVER   /   MOBILE   /   MOBILE APPLICATION    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AdStars 2015
SILVER   /   PUBLIC SERVICE ANNOUNCEMENT   /   PUBLIC SERVICE ADVERTSING    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AdStars 2015
BRONZE   /   FILM   /   FINANCE SERVICES ENTERTAINMENT & LEISURE TRAVEL RESTAURANTS COMMERCIAL   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

AdStars 2015
BRONZE   /   VIDEO   /   BRANDED VIRAL VIDEO   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

AdStars 2015
BRONZE   /   VIDEO   /  CAMPAIGN VIDEOS   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

AdStars 2015
BRONZE   /   MOBILE   /   CRAFT VISUAL DESIGN AESTHETIC   /   “Dumb Ways To Die 2 The Game”   /    Metro Trains   /    McCann Melbourne

AdStars 2015
BRONZE   /   BRANDED VIRAL   /   BRANDED VIRAL VIDEO   /   “Dumb Ways To Die 2 The Game”   /    Metro Trains   /    McCann Melbourne

AdStars 2015
BRONZE   /   INTERACTIVE   /   CORPORATE INSTITUTION   /   “Dumb Ways To Die 2 The Game”   /    Metro Trains   /    McCann Melbourne

AdStars 2015
FINALIST   /   INTEGRATED   /   FINANCE SERVICES ENTERTAINMENT & LEISURE TRAVEL RESTAURANTS COMMERCIAL   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

AdStars 2015
FINALIST   /   RADIO   /   CRAFT MUSIC SOUND DESIGN   /   “Dumb Ways To Die 2 The Game”   /    Metro Trains   /    McCann Melbourne

AdStars 2015
FINALIST   /   FILM   /   FINANCE SERVICES ENTERTAINMENT & LEISURE TRAVEL RESTAURANTS COMMERCIAL   /   “The Gas Bill”   /   Nimble   /   McCann Melbourne

AdStars 2015
FINALIST   /   FILM   /   FINANCE SERVICES ENTERTAINMENT & LEISURE TRAVEL RESTAURANTS COMMERCIAL   /   “The Phone Bill”   /   Nimble   /   McCann Melbourne

AdStars 2015
FINALIST   /   INTEGRATED   /   COSMETIC BEAUTY CLOTHING FOOTWEAR & ACCESSORIES   /   “The Winged Eye”   /   L’Oreal   /   McCann Melbourne

AdStars 2015
CRYSTAL   /   MOBILE   /   CORPORATE INSTITUTION    /   “Dumb Ways To Die 2 The Game”   /    Metro Trains   /    McCann Melbourne

B&T Awards 2015
FINALIST (to be announced)   /   AGENCY OF THE YEAR   /   STATE   /   McCann Melbourne

AdNews Awards 2015
FINALIST (to be announced)   /   BROADCAST TV CINEMA RADIO   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

AdNews Awards 2015
FINALIST (to be announced)   /   COPYWRITING   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

AdNews Awards 2015
FINALIST (to be announced)   /   INTEGRATED CAMPAIGN   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

AdNews Awards 2015
FINALIST (to be announced)   /   CUSTOMER RETENTION LOYALTY CAMPAIGN   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

AdNews Awards 2015
FINALIST (to be announced)   /   MEDIA NETWORK OF THE YEAR   /   “Infrequent Flyers Club”   /   Tigerair   /   McCann Melbourne

2014

CANNES 2014
GRAND PRIX   /   CREATIVE EFFECTIVENESS   /   “Guilt Trips”   /    V Line   /   McCann Melbourne

CANNES 2014
SILVER   /   DIRECT   /   USE OF SOCIAL AUDIENCE IN A DIRECT MARKETING CAMPAIGN   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

CANNES 2014
SILVER   /   DIRECT   /   PUBLICATIONS & MEDIA   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

CANNES 2014
BRONZE   /   DIRECT   /   BEST LOW BUDGET CAMPAIGN   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

CANNES 2014
BRONZE   /   MOBILE   /   CHARITIES, NOT FOR PROFIT, PUBLIC INFORMATION   /   “Dumb Ways To Die The Game”   /    Metro Trains   /    McCann Melbourne

Cannes 2014
SHORTLIST   /   PR   /   INNOVATIVE USE OF SOCIAL OR COMMUNITY   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

CANNES 2014
SHORTLIST   /   CREATIVE EFFECTIVENESS   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

London International Awards 2014
BRONZE
   /   INTEGRATED   /   “Phubbing A Word is Born”   /   Macquarie Dictionary   /   McCann Melbourne

London International Awards 2014
SHORTLISTED   /   DIGITAL   /   MEDIA PROMOTION   /   “Phubbing A Word is Born”   /   Macquarie Dictionary   /   McCann Melbourne

London International Awards 2014
SILVER   /   DESIGN   /   USE OF ADVERTISING   /   “Phubbing A Word is Born”   /   Macquarie Dictionary   /   McCann Melbourne

WARC 2014
NOMINATION   /   WARC PRIZE FOR INNOVATION   /   “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /    McCann Melbourne

B&T Awards 2014
FINALIST   /  BEST PR CAMPAIGN   /   “Phubbing A Word is Born”   /   Macquarie Dictionary   /   McCann Melbourne

SPIKES 2014
GRAND PRIX   /   CREATIVE EFFECTIVENESS   /   “Guilt Trips”   /    V Line   /   McCann Melbourne

SPIKES 2014
BRONZE
   /  DIGITAL   /   “Phubbing A Word is Born”   /   Macquarie Dictionary   /   McCann Melbourne

SPIKES 2014
SHORTLIST
   /   BRANDED CONTENT & ENTERTAINMENT   /   LIVE EXPERIENCE   /   “Phubbing A Word is Born”   /   Macquarie Dictionary   /   McCann Melbourne

SPIKES 2014
SHORTLIST   /   DESIGN   /   DIGITAL DESIGN   /   “Phubbing A Word is Born”   /   Macquarie Dictionary   /   McCann Melbourne

SPIKES 2014
SHORTLIST   /   DIGITAL   /   SOCIAL   /   “Phubbing A Word is Born”   /   Macquarie Dictionary   /   McCann Melbourne

SPIKES 2014
SHORTLIST   /   PROMOTION & ACTIVATION   /   USE OF SOCIAL IN A PROMOTIONAL CAMPAIGN   /   “Phubbing A Word is Born”   /   Macquarie Dictionary   /   McCann Melbourne

ADMA AC&E Awards 2014
FINALIST
   /  BRANDED CONTENT   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

ADMA AC&E Awards 2014
FINALIST
   /  COPYWRITING   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

ADMA AC&E Awards 2014 
FINALIST   /  DIGITAL & SOCIAL ADVERTISING   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

ADMA AC&E Awards 2014 
FINALIST   /  INTEGRATED CAMPAIGN – SMALL BUDGET   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

Effie Awards Australia 2014
FINALIST   /   BEST STATE CAMPAIGN   /   “Dumb Ways To Die” The Game   /    Metro Trains   /    McCann Melbourne

Effie Awards Australia 2014
BRONZE   /   GOVERNMENT CORPORATE & SOCIAL SERVICES   /   “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /    McCann Melbourne

Effie Awards Australia 2014
FINALIST   /   RETURN ON INVESTMENT   /   “Dumb Ways To Die” The Game   /    Metro Trains   /    McCann Melbourne

Effie Awards Australia 2014
FINALIST   /   SHORT TERM EFFECTS   /   “Dumb Ways To Die” The Game   /    Metro Trains   /    McCann Melbourne

Effie Awards Australia 2014
FINALIST   /   SHORT TERM EFFECTS   /   “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /    McCann Melbourne

Effie Awards Australia 2014
BRONZE   /   MOST ORIGINAL THINKING   /   “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /    McCann Melbourne

CLIO 2014
SHORTLIST   /   DIGITAL & SOCIAL   /   SOCIAL MEDIA   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

AMES Asian Marketing Effectiveness & Strategy Awards 2014
SHORTLIST   /   CHARITIES PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES   /   “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /    McCann Melbourne

AMES Asian Marketing Effectiveness & Strategy Awards 2014
SHORTLIST   /   INSIGHTS STRATEGIC THINKING   /   “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /    McCann Melbourne

AMES Asian Marketing Effectiveness & Strategy Awards 2014
SHORTLIST   /   MEDIA STRATEGY CHARITIES PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES   /   “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /    McCann Melbourne

AMES Asian Marketing Effectiveness & Strategy Awards 2014
SHORTLIST   /   MEDIA INNOVATION   /   “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /    McCann Melbourne

New York Festivals 2014
FINALIST   /   DIRECT & COLLATERAL   /   DIRECT & COLLATERAL: PRODUCTS & SERVICES   /   COMMERCIAL & PROFESSIONAL PUBLIC SERVICES   /   Google Books “The Web & How to Make it Pop”   /   Google   /   McCann Melbourne

New York Festivals 2014
FINALIST   /   DIRECT & COLLATERAL   /   DIRECT & COLLATERAL: USE OF MEDIUM   /   MAILINGS   /   Google Books “The Web & How to Make it Pop”   /   Google   /   McCann Melbourne

New York Festivals 2014
FINALIST   /   DESIGN   /   USE OF MEDIUM: GRAPHIC DESIGN   /   PUBLICATIONS & BUSINESS COMMUNICATIONS   /   Google Books “The Web & How to Make it Pop”   /   Google   /   McCann Melbourne

New York Festivals 2014
FINALIST   /  AVANT-GARDE   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

New York Festivals 2014
FINALIST   /  PUBLIC SERVICE   /   PUBLIC SERVICE ANNOUNCEMENTS: PUBLIC & MEDIA RELATIONS  /   CIVIL & SOCIAL EDUCATION   /  “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /    McCann Melbourne

New York Festivals 2014
BRONZE   /  DIRECT & COLLATERAL   /   DIRECT & COLLATERAL: USE OF MEDIUM   /   SOCIAL MEDIA & VIRAL MARKETING   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

New York Festivals 2014
BRONZE   /  DIGITAL   /   DIGITAL: VIRAL   /   MOBILE   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

New York Festivals 2014
BRONZE   /  PUBLIC & MEDIA RELATIONS   /   PUBLIC & MEDIA RELATIONS: PRODUCTS & SERVICES   /   PUBLICATIONS & MEDIA   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

New York Festivals 2014
FINALIST   /  INTEGRATED   /   INTEGRATED: PRODUCTS & SERVICES   /   PUBLICATIONS & MEDIA   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

New York Festivals 2014
FINALIST   /  DIRECT & COLLATERAL   /   DIRECT & COLLATERAL: PRODUCTS & SERVICES   /   PUBLICATIONS & MEDIA   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

Webby Awards 2014
NOMINATION 
(pending result)   /   WEBBY   /   INTEGRATED CAMPAIGN   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

Webby Awards 2014
NOMINATION
 (pending result)   /   PEOPLES CHOICE   /   INTEGRATED CAMPAIGN   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

Webby Awards 2014
NOMINTION (pending result)   /   WEBBY   /   GAMES HAND HELD DEVICES   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

Webby Awards 2014
NOMINATION (pending result)   /  PEOPLES CHOICE   /   GAMES HAND HELD DEVICES   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

Effie Awards APAC 2014
GOLD   /   SMALL BUDGET   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

Effie Awards APAC 2014
FINALIST   /   GOVERNMENT   /  “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /    McCann Melbourne

Effie Awards APAC 2014
SILVER   /   TRAVEL   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

One Show 2014
MERIT AWARD (pending result)   /   ADVERTISING   /   SOCIAL MEDIA & VIRAL MARKETING   /   “Phubbing”   /    Macquarie Dictionary   /   McCann Melbourne

One Show 2014
FINALIST
(pending result)   /   INTERACTIVE   /   MOBILE APPLICATIONS SITE BRANDED GAMES   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

D&AD 2014
YELLOW PENCIL   /   WRITING FOR DESIGN   /   ILLUSTRATION FOR ADVERTISING   /   “Phubbing A Word is Born”   /    Macquarie Dictionary   /   McCann Melbourne

ADFEST 2014
INTEGRATED LOTUS
   /   INTEGRATED   /   “Phubbing”   /    Macquarie Dictionary   /   McCann Melbourne

ADFEST 2014
SILVER   /   DESIGN LOTUS   /  SELF PROMOTION   /   “Phubbing”   /    Macquarie Dictionary   /   McCann Melbourne

ADFEST 2014
BRONZE
  /   INTERACTIVE LOTUS   /   BEST USE OF VIRAL   /   “Phubbing”   /    Macquarie Dictionary   /   McCann Melbourne

ADFEST 2014
GOLD
  /   PROMO LOTUS   /   BEST USE OF GAMES   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

ADFEST 2014
FINALIST
  /   MOBILE LOTUS   /   MOBILE APPLICATION AND OTHER DOWNLOADABLE TOOLS   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

ADFEST 2014
SILVER   /   MOBILE LOTUS   /   MOBILE GAMES   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

The A List Hollywood Awards 2014
GOLD   /   MOVING IMAGE ADVERTISING   /   INTEGRATED CAMPAIGN   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

The A List Hollywood Awards 2014
GOLD   /   MOVING IMAGE ADVERTISING   /   TV CINEMA ONLINE MOBILE   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

The A List Hollywood Awards 2014
SILVER   /   MOVING IMAGE ADVERTISING   /   INTERACTIVE GAMES   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AdNews Awards 2014
WINNER
  /   MEDIA CAMPAIGN OF THE YEAR   /  “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /    McCann Melbourne

AdNews Awards 2014
FINALIST   /   AD CAMPAIGN OF THE YEAR   /  “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /    McCann Melbourne

AdNews Awards 2014
FINALIST   /   GAME CHANGER AWARD   /  “100 Day Challenge”   /   Victorian Responsible Gambling Foundation   /    McCann Melbourne

AWARD 2014
FINALIST
  /   AGENCY OF THE YEAR  /   McCann Melbourne

AWARD 2014
FINALIST   /   DESIGN   /   BROCHURE & CATALOGUE  /   “The Web & How to Make it Pop”   /   Google   /   McCann Melbourne

AWARD 2014
FINALIST   /   PROMOTIONAL & EXPERIENTIAL   /   BEST USE OF PROMOTIONAL AND EXPERIENTIAL MARKETING IN A CHARITY CAMPAIGN  /   “Impossible Orchestra”   /   Department Of Families Housing Community Services & IndigenousAffairs   /   McCann Melbourne

AWARD 2014
BRONZE  /   INTEGRATED   /   CHARITY  /   “Impossible Orchestra”   /   Department Of Families Housing Community Services & IndigenousAffairs   /   McCann Melbourne

AWARD 2014
BRONZE   /   PR   /   COMMUNITY SERVICE AND CHARITY  /   “Impossible Orchestra”   /   Department Of Families Housing Community Services & IndigenousAffairs   /   McCann Melbourne

AWARD 2014
GOLD   /   FILM & VIDEO   /   TELEVISION COMMERCIALS INDIVIDUAL OVER 30 SECONDS  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD   /   FILM CRAFT   /   ANIMATION  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD   /   FILM CRAFT   /   ORIGINAL MUSIC  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD
  /   PRINT   /   NEWSPAPER CAMPAIGN  /   “Dumb Ways To Die, Bear, Fire, Helmet, Moose, Piranha, Toast, Kidney, Snake”  /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD   /   POSTER & OUTDOOR   /   OUTDOOR CAMPAIGN ANY FORMAT  /   “Dumb Ways To Die, Bear, Fire, Helmet, Moose, Piranha, Toast, Kidney, Snake”  /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD   /   PR   /   BEST INTEGRATED CAMPAIGN LED BY PR  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD   /   INTEGRATED CAMPAIGN   /   INTEGRATED CAMPAIGN  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
SILVER
  /   PRINT CRAFT   /   COPYWRITING  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD   /   PRINT CRAFT   /   ART DIRECTION  /   “Dumb Ways To Die, Bear, Fire, Helmet, Moose, Piranha, Toast, Kidney, Snake”  /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD   /   PRINT CRAFT   /   ILLUSTRATION  /   “Dumb Ways To Die, Bear, Fire, Helmet, Moose, Piranha, Toast, Kidney, Snake”  /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD   /   RADIO   /   OVER 30 SECONDS  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
SILVER   /   RADIO   /   PRODUCTION IN RADIO INDIVIDUAL  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD
  /   RADIO   /   COPYWRITING  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD   /   RADIO   /   BEST USE OF MUSIC  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD   /   DIRECT MARKETING   /   INTEGRATED SOLUTIONS  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD   /   DIGITAL   /   DIGITAL CAMPAIGN CHARITY  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
SILVER   /   DIGITAL   /   GAMES MOBILE  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD
  /   DIGITAL   /   ONLINE SHARED FILM 3 MINUTES OR LESS  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
SILVER   /   DIGITAL   /   SOCIAL MEDIA  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
SILVER   /   DIGITAL   /   DIGITAL DESIGN CRAFT  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD   /   PROMOTIONAL & EXPERIENTIAL   /   BEST USE OF SOCIAL MEDIA MARKETING INA PROMOTIONAL CAMPAIGN  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

AWARD 2014
GOLD   /   MEDIA   /   BEST USE OF MEDIA INTEGRATED CAMPAIGN  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

2013

CANNES 2013
GRAND PRIX
  /   FILM LION   /  PUBLIC HEALTH & SAFETY  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GRAND PRIX   /   INTEGRATED LION   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GRAND PRIX   /   PR LION   /   CORPORATE RESPONSIBILITY   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GRAND PRIX   /   DIRECT LIONS   /   BEST INTEGRATED CAMPAIGN LED BY DIRECT MARKETING   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GRAND PRIX
  /   RADIO LION   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   RADIO LION   /  BEST USE OF MUSIC AND OR SOUND DESIGN   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   RADIO LION   /  BEST SCRIPTWRITING   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
SHORTLIST
  /   RADIO LION   /  BEST USE OF RADIO AS A MEDIUM   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   PROMO & ACTIVATION LION   /   PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   PROMO & ACTIVATION LION   /   BEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGN  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
BRONZE   /   PROMO & ACTIVATION LION   /   ENTERTAINMENT & LEISURE  /   “Guilt Trips”   /    V Line   /    McCann Melbourne

CANNES 2013
BRONZE   /   PRESS LION   /   PUBLIC HEALTH & SAFETY   /   “Dumb Ways To Die, Helmet, Moose, Toast”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   PR LION   /   BEST USE OF SOCIAL MEDIA   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
BRONZE   /   PR LION   /   PUBLIC SECTOR   /   “Care Aware”   /   Australian Government   /   Department Of Families Housing Community Services & Indigenous
 Affairs   /   McCann Melbourne

CANNES 2013
GOLD
  /   OUTDOOR LION   /   FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES   / “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD   /   MEDIA LION   /   BEST USE OF BRANDED CONTENT & SPONSORSHIP   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
SILVER   /   MEDIA LION   /   BEST USE OF SOCIAL MEDIA   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   FILM LION   /  VIRAL FILM  /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   FILM CRAFT LION   /   BEST USE OF MUSIC   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
SILVER
  /   FILM CRAFT LION   /   SCRIPT   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
BRONZE   /   FILM CRAFT LION   /   ANIMATION   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
SHORTLIST   /   FILM CRAFT LIONS   /   DIRECTION   /   “Martins Story”   /   Care Aware   /   Australian Government   /   Department Of Families Housing Community Services & Indigenous Affairs   /   McCann Melbourne

CANNES 2013
GOLD
  /   DIRECT LIONS   /   PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
BRONZE
  /   DIRECT LIONS   /   TRAVEL, ENTERTAINMENT & LEISURE   /   “Guilt Trips”   /    V Line   /    McCann Melbourne

CANNES 2013
BRONZE
  /   DIRECT LIONS   /   BEST INTEGRATED CAMPAIGN LED BY DIRECT MARKETING   /   “Guilt Trips”   /    V Line   /    McCann Melbourne

CANNES 2013
GOLD
  /   DIRECT LIONS   /   SOCIAL MEDIA & VIRAL MARKETING   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   CYBER LIONS   /   BEST DIGITALLY LED INTEGRATED CAMPAIGN   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   CYBER LIONS   /   BEST VIRAL MARKETING   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   CYBER LIONS   /   BEST VIDEO   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   CYBER LIONS   /   VIDEO   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   CYBER LIONS   /   BEST MUSIC SOUND DESIGN   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
SILVER   /   CYBER LIONS   /   ANIMATION   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   BRANDED CONTENT & ENTERTAINMENT LIONS   /   BEST USE OR INTEGRATION OF MUSIC   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

CANNES 2013
GOLD
  /   BRANDED CONTENT & ENTERTAINMENT LIONS   /   BEST INTEGRATED CONTENT CAMPAIGN   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

CANNES 2013
SHORTLIST
  /   BRANDED CONTENT & ENTERTAINMENT LIONS   /   BEST USE OR INTEGRATION OF DIGITAL OR SOCIAL MEDIA   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

International Music & Sound Awards 2013
SHORTLISTED   /   BEST ORIGINAL COMPOSITION IN NON BROADCAST OR VIRAL ADVERTISING   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

Very Short Film Festival 2013
SECOND
  /   PRIZE OF THE PUBLIC   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

WARC 2013
INNOVATION   /   FINALIST   /   “Guilt Trips”   /    VLine   /   McCann Melbourne

WARC 2013
INNOVATION   /   FINALIST   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

D&AD 2013
MOST AWARDED ADVERTISING AGENCY PENCIL   /   McCann Melbourne

D&AD 2013
BLACK PENCIL
  /   INTEGRATED & EARNED MEDIA   /   EARNED MEDIA CAMPAIGNS   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

D&AD 2013
YELLOW PENCIL
  /   TV & CINEMA ADVERTISING   /   TV COMMERCIALS 120-240 SECONDS   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

D&AD 2013
YELLOW PENCIL   /   DIGITAL ADVERTISING   /   WEB FILMS   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

D&AD 2013
YELLOW PENCIL   /   OUTDOOR ADVERTISING   /   POSTER ADVERTISING CAMPAIGNS   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

D&AD 2013
YELLOW PENCIL   /   WRITING FOR ADVERTISING   /   WRITING FOR FILM ADVERTISING   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

D&AD 2013
YELLOW PENCIL   /   RADIO ADVERTISING   /   SOUND DESIGN & USE OF MUSIC FOR RADIO ADVERTISING    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

D&AD 2013
SILVER NOMINATION
  /   ART DIRECTION   /   ART DIRECTION FOR DIGITAL ADVERTISING   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

D&AD 2013
SILVER NOMINATION   /   ART DIRECTION   /   ART DIRECTION FOR POSTER ADVERTISING   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

D&AD 2013
SILVER NOMINATION   /   CRAFTS FOR ADVERTISING   /   ANIMATION & ILLUSTRATION FOR DIGITAL ADVERTISING    /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

D&AD 2013
THE BOOK
  /   WHITE PENCIL   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

D&AD 2013
THE BOOK   /   DIGITAL ADVERTISING   /   INTEGRATED DIGITAL CAMPAIGN   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

D&AD 2013
THE BOOK
  /   CRAFTS FOR ADVERTISING   /   ILLUSTRATION FOR ADVERTISING   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

D&AD 2013
IN BOOK   /   FILM ADVERTISING CRAFTS   /   ANIMATION FOR FILM ADVERTISING   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

D&AD 2013
IN BOOK
  /   FILM ADVERTISING CRAFTS   /   USE OF MUSIC FOR FILM ADVERTISING   /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

TED 2012
WINNER
  /   ADS WORTH SPREADING    /   “Dumb Ways To Die”   /    Metro Trains   /   McCann Melbourne

One Show 2013
BEST IN SHOW   /   INTEGRATED BRANDING CAMPAIGN   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

One Show 2013
GOLD PENCIL   /   RADIO SINGLE   /   PUBLIC SERVICE   /  “Dumb Ways To Die Moose”   /   Metro Trains   /   McCann Melbourne

One Show 2013
GOLD PENCIL   /   INTEGRATED BRANDING CAMPAIGN   /   PUBLIC SERVICE    /  “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

One Show 2013
GOLD PENCIL   /   CINEMA LONG FORM   /  “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

One Show 2013
MERIT   /   RADIO CAMPAIGN   /   PUBLIC SERVICE   /  “Dumb Ways To Die Moose”   /   Metro Trains   /   McCann Melbourne

One Show 2013
BRONZE PENCIL   /   NEWSPAPER & MAGAZINE CAMPAIGN   /   PUBLIC SERVICE   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

One Show 2013
MERIT   /   NEWSPAPER & MAGAZINE SINGLE   /   PUBLIC SERVICE   /  “Dumb Ways To Die Moose”   /   Metro Trains   /   McCann Melbourne

One Show 2013
MERIT
  /   NEWSPAPER & MAGAZINE SINGLE   /   PUBLIC SERVICE   /  “Dumb Ways To Die Toast”   /   Metro Trains   /   McCann Melbourne

One Show Interactive 2013
MERIT
  /   WEBSITES   /   PUBLIC SERVICE   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

One Show Interactive 2013
GOLD   /   ONLNE FILMS & VIDEO   /   MUSIC VIDEOS   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

One Show Entertainment 2013
GOLD   /   SHORT FORM   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

One Show Entertainment 2013
GOLD   /   CREATIVE USE OF MUSIC SUPPORTING A BRAND   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

One Show Design 2013
MERIT   /   EXCELLENCE IN DESIGN   /   “Dumb Ways To Die – Moose”   /   Metro Trains   /   McCann Melbourne

One Show Design 2013
MERIT   /   EXCELLENCE IN DESIGN   /   “Dumb Ways To Die – Toast”   /   Metro Trains   /   McCann Melbourne

One Show Design 2013
MERIT
  /   EXCELLENCE IN DESIGN   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Webbys 2013
WINNER   /   ANIMATION   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Webbys 2013
WINNER   /   VIRAL   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Webbys 2013
WINNER   /   VIRAL MARKETING   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Webbys 2013
NOMINATION
  /   PUBLIC SERVICE & ACTIVISM   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Webbys 2013
PEOPLES CHOICE   /   ANIMATION   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Webbys 2013
PEOPLES CHOICE
  /   VIRAL   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Webbys 2013
PEOPLES CHOICE   /   VIRAL MARKETING   /   “Dumb Ways To Die”   /   Metro Trains   /  McCann Melbourne

Webbys 2013
PEOPLES CHOICE   /   PUBLIC SERVICE & ACTIVISM   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Effie Awards Australia 2013
SILVER   /   SMALL BUDGET (Under $500,000.00)   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Effie Awards Australia 2013
BRONZE   /   SHORT TERM EFFECTS   /   “Dumb Ways To Die”   /   Metro Trains   / McCann Melbourne

Effie Awards Australia 2013
BRONZE   /   BEST STATE CAMPAIGN   /   “Dumb Ways To Die”   /   Metro Trains   / McCann Melbourne

Clio 2013
FINALIST   /   FILM   / “Martin’s Story”   /   Care Aware   /   Australian Government   /   Department Of Families Housing Community Services & Indigenous Affairs   /   McCann Melbourne

Clio 2013
GOLD   /   FILM ONLINE   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Clio 2013
GOLD   /   DIGITAL MOBILE   /   SOCIAL MEDIA   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Clio 2013
GOLD   /   INTEGRATED   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Clio 2013
SILVER   /   FILM CRAFT BEST ORIGINAL MUSIC   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

AdStars 2013
GRAND PRIX   /   PUBLIC SAFETY ANNOUNCEMENT   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

New York Festivals 2013
GRAND PRIX   /   FILM   /   PUBLIC SERVICE ANNOUNCEMENT   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

New York Festivals 2013
GOLD   /   DIGITAL INTERACTIVE SOCIAL MEDIA   /   PUBLIC SERVICE ANNOUNCEMENT   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

New York Festivals 2013
SILVER   /   PUBLIC SERVICE ANNOUNCEMENT RADIO   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

New York Festivals 2013
BRONZE   /   OUTDOOR POSTERS   /   PUBLIC SERVICE ANNOUNCEMENT   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

New York Festivals 2013
FINALIST   /   BRANDED ENTERTAINMENT EVENT   /   “Impossible Orchestra”   /   Department Of Families Housing Community Services & Indigenous Affairs   /   McCann Worldgroup

AdNews Awards 2012
AD OF THE YEAR
  /   Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

AdNews Awards 2012
CAMPAIGN OF THE YEAR   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

ADFEST 2013
GRAND LOTUS   /   FILM LOTUS   /   INTERNET FILM   /   Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

ADFEST 2013
GOLD   /   INTERACTIVE LOTUS   /   BEST USE OF VIRAL   /   Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

ADFEST 2013
BRONZE   /   INTERACTIVE LOTUS   /  BEST USE OF ART DIRECTION   /   Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

ADFEST 2013
GOLD   /   INTEGRATED LOTUS   /   EARNED MEDIA   /   Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

ADFEST 2013
FINALIST   /   INTEGRATED LOTUS   /   INTEGRATED   /   “Guilt Trips   /   V Line   /   McCann Melbourne

ADFEST 2013
GOLD   /   INTEGRATED LOTUS   /   INTEGRATED   /   Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

ADFEST 2013
FINALIST   /   RADIO LOTUS   /   BEST OF PUBLIC SERVICES   /   Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

ADFEST 2013
FINALIST   /   OUTDOOR LOTUS   /   BEST OF PUBLIC SERVICES   /   Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

ADFEST 2013
SILVER   /   OUTDOOR LOTUS   /   TRANSIT MEDIUM   /   Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

ADFEST 2013
FINALIST   /   PRESS LOTUS   /   BEST OF PUBLIC SERVICES   /   Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Siren Awards 2013
GOLD   /   OVERALL CATEGORY WINNER   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Siren Awards 2013
WINNER   /   SILVER   /   CAMPAIGN RADIO   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Siren Awards 2013
WINNER   /   SILVER   /   SINGLE RADIO   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Siren Awards 2013
WINNER   /   CLIENT AWARD   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Siren Awards 2013
WINNER   /   CAMPAIGN RADIO   /   ROUND 5   /   Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Siren Awards 2013
WINNER   /   SINGLE RADIO   /   ROUND 5   /   Set Fire To Your Hair – Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Siren Awards 2013
WINNER   /   CRAFT RADIO   /   ROUND 5   /   Set Fire To Your Hair – Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Ads Of The World 2012
WINNER   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

ACES Australian Creative Excellence Showcase 2013
WINNER   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Spikes Awards 2013
AGENCY OF THE YEAR   /   McCann Melbourne

Spikes Awards 2013
GOLD   /   BRANDED CONTENT & ENTERTAINMENT   /   BEST INTEGRATED CONTENT CAMPAIGN   /    “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Spikes Awards 2013
SILVER   /   BRANDED CONTENT & ENTERTAINMENT   /   BEST USE OR INTEGRATION OF GAMING   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

Spikes Awards 2013
SILVER   /   BRANDED CONTENT & ENTERTAINMENT   /   BEST USE OR INTEGRATION OF DIGITAL OR SOCIAL MEDIA   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GRAND PRIX   /   DIGITAL   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
SILVER   /   DIGITAL   /   WEBSITES PUBLIC SERVICE, CHARITY & FUND RAISING   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
SILVER   /   DIGITAL   /   INTEGRATED CAMPAIGN, INEGRATED DIGITAL CAMPAIGN   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GOLD   /   DIRECT   /   USE OF MEDIA BEST USE OF OTHER DIGITAL PLATFORMS IN A DIRECT CAMPAIGN   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GOLD   /   DIRECT   /   PRODUCT – SERVICE, PUBLIC SERVICE, CHARITY & FUND RAISING   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GRAND PRIX   /   FILM    /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GRAND PRIX   /   FILM CRAFT   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GOLD   /   FILM CRAFT   /   ANIMATION   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GOLD   /   FILM CRAFT   /   BEST USE OF MUSIC   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GRAND PRIX   /   INTEGRATED   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GOLD   /   MEDIA   /   PRODUCT – SERVICE, PUBLIC SERVICE, CHARITY & FUND RAISING   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
SILVER   /   MEDIA   /   USE OF MEDIA, BEST USE OF SOCIAL MEDIA MARKETING   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   MEDIA   /   USE OF MEDIA, BEST USE OF OTHER DIGITAL PLATFORMS (INCLUDING MOBILE DEVICES)   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
SHORTLIST   /   MEDIA   /   BEST USE OF SPECIAL EVENTS AND STUNT – LIVE ADVERTISING   /    “Impossible Orchestra Care Aware”   /   Australian Government   /   Department Of Families Housing Community Services & Indigenous Affairs   /   McCann Worldgroup

Spikes Awards 2013
SILVER   /   OUTDOOR CAMPAIGN   /   BILLBOARDS AND STREET FURNITURE (PRODUCT – SERVICE) PUBLIC SERVICE, CHARITY & FUND   /   Hair   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
SILVER
  /   OUTDOOR CAMPAIGN   /   BILLBOARDS AND STREET FURNITURE (PRODUCT – SERVICE) PUBLIC SERVICE, CHARITY & FUND   /   Helmet   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
SILVER   /   OUTDOOR CAMPAIGN   /   BILLBOARDS AND STREET FURNITURE (PRODUCT – SERVICE) PUBLIC SERVICE, CHARITY & FUND   /   Piranha   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
SILVER   /   OUTDOOR CAMPAIGN   /   BILLBOARDS AND STREET FURNITURE (PRODUCT – SERVICE) PUBLIC SERVICE, CHARITY & FUND   /   Bear   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
SILVER   /   OUTDOOR CAMPAIGN   /   BILLBOARDS AND STREET FURNITURE (PRODUCT – SERVICE) PUBLIC SERVICE, CHARITY & FUND   /   Toast   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
SILVER   /   OUTDOOR CAMPAIGN   /   BILLBOARDS AND STREET FURNITURE (PRODUCT – SERVICE) PUBLIC SERVICE, CHARITY & FUND   /   Rattlesnake   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
SILVER   /   OUTDOOR CAMPAIGN   /   BILLBOARDS AND STREET FURNITURE (PRODUCT – SERVICE) PUBLIC SERVICE, CHARITY & FUND   /   Moose   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
SILVER   /   OUTDOOR CAMPAIGN   /   BILLBOARDS AND STREET FURNITURE (PRODUCT – SERVICE) PUBLIC SERVICE, CHARITY & FUND   /   Kidney   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GOLD   /   PR   /   BEST USE OF SOCIAL MEDIA   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GOLD   /   PR   NON – CORPORATE   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
SILVER   /   PR   /   NON – CORPORATE   /   “Impossible Orchestra Care Aware”   /   Australian Government   /   Department Of Families Housing Community Services & Indigenous Affairs   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   PRINT CAMPAIGN   /   PUBLIC SERVICE CHARITY & FUND RAISING   /   Hair   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   PRINT CAMPAIGN   /   PUBLIC SERVICE CHARITY & FUND RAISING   /   Helmet   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   PRINT CAMPAIGN   /   PUBLIC SERVICE CHARITY & FUND RAISING   /   Rattlesnake  /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   PRINT CAMPAIGN   /   PUBLIC SERVICE CHARITY & FUND RAISING   /   Moose  /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   PRINT CAMPAIGN   /   PUBLIC SERVICE CHARITY & FUND RAISING   /   Kidney  /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   PRINT CRAFT   /   ART DIRECTION   /   Hair   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   PRINT CRAFT   /   ART DIRECTION   /   Helmet   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   PRINT CRAFT   /   ART DIRECTION   /   Piranha   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   PRINT CRAFT   /   ART DIRECTION   /   Bear   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   PRINT CRAFT   /   ART DIRECTION   /   Toast   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   PRINT CRAFT   /   ART DIRECTION   /   Rattlesnake   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   PRINT CRAFT   /   ART DIRECTION   /   Moose   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   PRINT CRAFT   /   ART DIRECTION   /   Kidney   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GRAND PRIX   /   PROMO & ACTIVATION   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GOLD
  /   PROMO & ACTIVATION   /   PUBLIC SERVICE, CHARITY & FUND RAISING   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
SHORTLIST   /   PROMO & ACTIVATION   /   EVENT & FIELD MARKETING   /   “Impossible Orchestra Care Aware”   /   Australian Government   /   Department Of Families Housing Community Services & Indigenous Affairs   /   McCann Worldgroup

Spikes Awards 2013
GRAND PRIX   /   RADIO   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GOLD   /   RADIO   /   MUSIC – SOUND DESIGN   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
GOLD   /   RADIO   /   SCRIPTWRITING   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
BRONZE   /   RADIO   /   USE OF RADIO AS A MEDIUM   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2013
NETWORK OF THE YEAR   /   McCANN WORLDGROUP

Spikes Awards 2013
AGENCY OF THE YEAR   /   McCANN MELBOURNE

Spikes Awards 2013
ADVERTISER OF THE YEAR   /   METRO

London International Advertising Awards 2013
AGENCY OF THE YEAR  /   McCann Melbourne

London International Advertising Awards 2013
BEST IN SHOW   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GRAND PRIX   /   DIGITAL   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GRAND PRIX   /   NON – TRADITIONAL   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GRAND PRIX   /   INTEGRATION   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD   /   TV CINEMA ONLINE FILM   /   BRANDED CONTENT   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD  /   TV CINEMA ONLINE FILM   / COPYWRITING   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD   /   TV CINEMA ONLINE FILM   / PUBLIC SERVICE SOCIAL WELFARE   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
SILVER   /   TV CINEMA ONLINE FILM   / SOCIAL MEDIA   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
BRONZE   /   TV CINEMA ONLINE FILM – MUSIC & SOUND / MUSIC ORIGINAL SONG   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
SILVER   /   TV CINEMA ONLINE FILM   /   PRODUCTION – POST PRODUCTION   /   ANIMATION   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD   /   DESIGN   /   BRANDED CONTENT   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD   /   DIGITAL   /   BRANDED CONTENT   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD   /   DIGITAL   /   MOBILE APPS   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD   /   DIGITAL   / PUBLIC SERVICE – SOCIAL WELFARE   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Workgroup

London International Advertising Awards 2013
GOLD   /   DIGITAL   / PUBLIC SERVICE – SOCIAL WELFARE CAMPAIGN   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD   /   DIGITAL   /   VIRAL   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD   /   DIGITAL   / VISUAL DESIGN   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD   /   INTEGRATION   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
FINALIST   /   INTEGRATION   /   100 Day Challenge

London International Advertising Awards 2013
SILVER   /   MUSIC VIDEO /   ANIMATION   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
SILVER  /   MUSIC VIDEO   /   BEST MUSIC VIDEO   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD   /   NON TRADITIONAL   /   BRANDED CONTENT   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
SILVER   /   NON TRADITIONAL   /   LIFE EVENTS – BEYOND ADVERTISING   /   “Impossible Orchestra Care Aware”   /   Australian Government   /   Department Of Families Housing Community Services & Indigenous Affairs   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD   /   NON TRADITIONAL   /   PUBLIC SERVICE – SOCIAL WELFARE CAMPAIGN   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
SILVER   /   POSTER   /   ART DIRECTION CAMPAIGN   /   “Dumb Ways To Die, Bear, Fire, Helmet, Moose, Piranha, Toast”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
SILVER   /   POSTER   /   PUBLIC SERVICE – SOCIAL WELFARE CAMPAIGN   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
BRONZE   /   POSTER   /   USE OF ILLUSTRATION CAMPAIGN   /   “Dumb Ways To Die, Bear, Fire, Helmet, Moose, Piranha, Toast”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
SILVER   /   PRINT   /   ART DIRECTION CAMPAIGN   /   “Dumb Ways To Die, Bear, Fire, Helmet, Moose, Piranha, Toast”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
BRONZE   /   PRINT   /   PUBLIC SERVCE – SOCIAL WELFARE CAMPAIGN   /   “Dumb Ways To Die, Bear, Fire, Helmet, Moose, Piranha, Toast”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
SILVER   /   PRINT   /   USE OF ILLUSTRATION CAMPAIGN   /   “Dumb Ways To Die, Bear, Fire, Helmet, Moose, Piranha, Toast”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
SILVER   /   RADIO   /   BRANDED CONTENT   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD   /   RADIO   /   MUSIC ORIGINAL – SONG   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
SILVER   /   RADIO   /   PUBLIC SERVICE – SOCIAL WELFARE   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
SILVER   /   RADIO   /   SCRIPT WRITING   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

London International Advertising Awards 2013
GOLD   /   RADIO   /   USE OF MUSIC  /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

ADMA 2013
GRAND PRIX   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

ADMA 2013
SILVER   /   APPS & THE NEW DEVELOPMENT   /   CREATIVE    /   “Dumb Ways To Die – The Game”   /    Metro Trains   /    McCann Worldgroup

ADMA 2013
SILVER   /   DIMENSIONAL MAIL   /   CREATIVE    /   “The Web & How to Make it Pop”   /    Google   /    McCann Worldgroup

ADMA 2013
GOLD   /   DIRECT RESPONSE DIGITAL   /   CREATIVE    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

ADMA 2013
SILVER   /   DIRECT RESPONSE DIGITAL   /   CREATIVE    /   “Dumb Ways To Die – The Game”   /    Metro Trains   /    McCann Worldgroup

ADMA 2013
GOLD   /   INTEGRATED CAMPAIGN   /   CREATIVE    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

ADMA 2013
GOLD   /   ONLINE ADVERTISING   /   CREATIVE    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

ADMA 2013
GOLD   /   ONLINE BROADCAST VIDEO   /   CREATIVE    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Melbourne

ADMA 2013
SILVER   /   ONLINE BROADCAST VIDEO   /   CREATIVE    /   “Impossible Orchestra Care Aware”   /   Australian Government   /   Department Of Families Housing Community Services & Indigenous Affairs   /   McCann Melbourne

ADMA 2013
BRONZE   /   ONLINE BROADCAST VIDEO   /   CREATIVE    /   “100 Day Challenge”   /   Victorian Government Department of Justice   /   Victoria Responsible Gambling   /    McCann Melbourne

ADMA 2013
GOLD   /   OUT OF HOME   /   CREATIVE    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

ADMA 2013
SILVER  /   SOCIAL MEDIA   /   CREATIVE    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

ADMA 2013
BRONZE   /   WEBSITE   /   CREATIVE    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

ADMA 2013
GOLD   /   CRAFT ART DIRECTION   /   CREATIVE    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

ADMA 2013
SILVER   /   CRAFT ART DIRECTION   /   CREATIVE    /   “The Web & How to Make it Pop”   /    Google   /    McCann Worldgroup

ADMA 2013
GOLD   /   CRAFT COPYWRTING   /   CREATIVE    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

ADMA 2013
FINALIST   /   DIRECT REPSONSE PRINT   /   CREATIVE    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

ADMA 2013
FINALIST   /   INTEGRATED CAMPAIGN   /   CREATIVE    /   “100 Day Challenge”   /   Victorian Government Department of Justice   /   Victoria Responsible Gambling   /    McCann Worldgroup

ADMA 2013
FINALIST   /   USE OF TECHNOLOGY   /   CREATIVE    /   “100 Day Challenge”   /   Victorian Government Department of Justice   /   Victoria Responsible Gambling   /    McCann Worldgroup

ADMA 2013
FINALIST   /   USE OF TECHNOLOGY   /   CREATIVE    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

ADMA 2013
GOLD   /   CHARITY NOT-FOR-PROFIT   /   EFFECTIVENESS    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

ADMA 2013
SILVER   /   CAMPAIGN BEST USE OF PERFORMANCE MEDIA   /   EFFECTIVENESS    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

ADMA 2013
GOLD   /   CAMPAIGN PR CAMPAIGN   /   EFFECTIVENESS    /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

CICLOPE International Festival of Craft 2013
GOLD   /   MOBILE APP   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

CICLOPE International Festival of Craft 2013
GOLD   /   CHARACTER DESIGN   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

CICLOPE International Festival of Craft 2013
GOLD   /   ORIGINAL MUSIC   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

CICLOPE International Festival of Craft 2013
SILVER   /   ANIMATION   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

CICLOPE International Festival of Craft 2013
BRONZE   /   WEBSITE DESIGN   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

PICA Victorian Print Awards 2013
BRONZE   /   SMALL PRINTING BUSINESS   /   “Dumb Ways To Die – Children’s Book”   /    Metro Trains   /    McCann Worldgroup

ArtFutura 2013
EXHIBITED   /   GRAPHICS   /   “Dumb Ways To Die”   /    Metro Trains   /    McCann Worldgroup

ECHO 2013
GOLD   /   TRAVEL & HOSPITALITY TRANSPORTATION FOR CONSUMER   /   “Guilt Trips”   /   VLine   /   McCann Worldgroup

CRESTA Awards 2013
GRAND PRIX   /   TELEVISION   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

CRESTA Awards 2013
GRAND PRIX   /   INTEGRATED CAMPAIGNS   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Spikes Awards 2012
SILVER   /   INTERNET FILM   /   “Dianne’s Story”   /   Care Aware   /   Australian Government   /   Department Of Families Housing Community Services & Indigenous Affairs   /   McCann Worldgroup

Spikes Awards 2012
SILVER   /   INTERNET FILM   /   “Martin’s Story”   /  Care Aware   /   Australian Government   /   Department Of Families Housing Community Services & Indigenous Affairs   /   McCann Worldgroup

Spikes Awards 2012
SILVER   /   FILM CRAFT Direction Sound Design Best Use Of Music   /   “Martin’s Story”   /   Care Aware   /   Australian Government   /   Department Of Families Housing Community Services and Indigenous Affairs   /   McCann Worldgroup

AWARD Awards 2013
BRONZE   /   INTEGRATED CAMPAIGN   /   “Guilt Trips”   /    V Line   /   McCann Worldgroup

AWARD Awards 2013
BRONZE   /   CRAFT IN FILM DIRECTION   /   “Martin’s Story”   /   Care Aware   /   Department Of Families Housing Community Services and Indigenous Affairs   /   McCann Worldgroup

AWARD Awards 2013
FINALIST   /   CRAFT IN FILM DIRECTION   /   “Dianne’s Story”   /   Care Aware   /   Department Of Families Housing Community Services and Indigenous Affairs   /   McCann Worldgroup

AWARD Awards 2013
BRONZE   /   INTEGRATED SOLUTIONS   /   DIRECT MARKETING   /   “Guilt Trips”   /    V Line   /   McCann Worldgroup

AWARD Awards 2013
FINALIST   /   FLAT DIRECT MAIL   /   “Guilt Trips Instructional Guide”   /   V Line   /   McCann Worldgroup

AWARD Awards 2013
BRONZE   /   DIGITAL CAMPAIGN   /   BUSINESS TO CONSUMER   /   “Guilt Trips”   /   V Line   /   McCann Worldgroup

Asian Marketing Effectiveness Awards 2013
GOLD   /   MOST EFFECTIVE USE OF BRANDED CONTENT   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Asian Marketing Effectiveness Awards 2013
GOLD   /   MOST EFFECTIVE USE OF SOCIAL MEDIA MARKETING   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Asian Marketing Effectiveness Awards 2013
FINALIST   /   CHARITIES, PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Asian Marketing Effectiveness Awards 2013
FINALIST   /   BEST NON-TRADITIONAL THINKING NON-ADVERTISING IDEA   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Asian Marketing Effectiveness Awards 2013
GOLD   /   BEST INTEGRATED MARKETING CAMPAIGN   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Mumbrella Branded Entertainment Awards 2013
GOLD   /   BEST BRANDED CONTENT CAMPAIGN   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

PICA Printing Industries Craftsmanship Awards Victoria 2013
SILVER   /   PRINT FINISHING, HAND FINISHED   /   “Children’s Book, Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Mumbrella Branded Entertainment Awards 2013
GOLD   /   BEST USE OF MUSIC   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

Mumbrella Branded Entertainment Awards 2013
GOLD   /   BEST USE OF GAMING   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Worldgroup

2012

Brand Entertainment & Content Summit 2012
FINALIST   /   BEST BRAND ENTERTAINMENT & CONTENT SUMMIT   /   “Dumb Ways To Die”   /   Metro Trains   /   McCann Melbourne

MADC AWARDS 2012
BRONZE   /   OUTDOOR   /   “More Sunday Services”   /   Metro Weekend Timetables   /   McCann Worldgroup

MADC  Awards 2012
FINALIST   /   PHOTOGRAPHY   /   “Give Your Car A Holiday”   /   Metro Trains Public Holiday Timetables   /   McCann Melbourne

MADC Awards 2002
BRONZE   /   PRINT Health & Community Services Announcement   /   “Dick”   /   ASH Action Against Smoking & Health   /   McCann Melbourne

FOLIO Awards 2002
FINALIST   /   PRINT   /   ASH Action Against Smoking & Health   /   “Dick”   /   McCann Healthcare Melbourne

AWARD Awards 2002
FINALIST   /   PRINT   /   ASH Action Against Smoking & Health   /   “Dick”   /   McCann Healthcare Melbourne

BAD Awards  2002
BRONZE   /   30 SECOND TELEVISION COMMERCIAL   /   “Create A Storm”   /   Holden Ute   /   McCann Worldgroup

Australian Television Awards 1999
FINALIST   /   30 SECOND TELEVISION COMMERCIAL   /   “Got Genital Herpes”   /   GlaxoSmithKline   /   McCann Healthcare

The Globals 1999
GRAND GLOBAL AWARD   /   30 SECOND TELEVISION COMMERCIAL   /   “Got Genital Herpes”   /   GlaxoSmithKline   /   McCann Healthcare

London International Advertising Awards 1998
FINALIST   /   POSTER CAMPAIGN   /   “Our Patients Never End Up Here”   /   Cranbourne Equine Hospital   /   McCann Healthcare

New York Festivals 1998
FINALIST   /   PRINT ADVERTISING   /   “Light Bulb”   /   GlaxoSmithKline   /   McCann Healthcare

The Globals 1998
FINALIST   /   PRINT ADVERTISING MEDICAL DEVICES   /   “UFO”   /   GlaxoSmithKline (Serevent)   /   McCann Healthcare

The Globals 1998
FINALIST   /   ADVERTISING PRODUCT OR SERVICE FILM   /   The A Files   /   GlaxoSmithKline (Serevent)   /   McCann Healthcare

The RX Club Awards Of Excellence 1998
GOLD   /   50 MG’s   /   GlaxoSmithKline (Imigran)   /   McCann Healthcare

The RX Club Awards Of Excellence 1998
SILVER   /   Tommy Lee   /   The Cosmetic Laser Specialists   /   McCann Healthcare

The RX Club Awards Of Excellence 1998
BRONZE   /   The Removalists   /   The Cosmetic Laser Specialists   /   McCann Healthcare

The RX Club Awards Of Excellence 1998
BRONZE   /   The A Files   /   GlaxoSmithKline (Serevent)   /   McCann Healthcare

London International Advertising Awards 1997
FINALIST   /   ETHICAL PHARMACEUTICALS   /   Stop Migraine Sufferers Having A Dog Of A Day   /   Blind Dog   /   GlaxoSmithKline (Imigran)   /   McCann Healthcare

London International Advertising Awards 1997
FINALIST   /   ETHICAL PHARMACEUTICALS   /   Stop Migraine Sufferers Having A Dog Of A Day   /   HMV Dog   /   GlaxoSmithKline (Imigran)   /   McCann Healthcare

The Globals 1997
FINALIST   /   ADVERTISING   /   HMV Dog   /   GlaxoSmithKline (Imigran)   /   McCann Healthcare

The RX Club Awards Of Excellence 1996
BRONZE   /   DIRECT MAIL   /   Apples And Oranges   /   GlaxoSmithKline   /   McCann Healthcare

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