PAT BARON chief creative officer mccann australiamail@patrickbaron.com

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Cannes Gold Lion 2016
Cannes Gold Lion 2016

It was a golden night at the 2016 Cannes Lion Festival of Creativity for McCann Melbourne. We won Lions for two campaigns, the Melbourne International Film Festival ‘The Emotional Trailer’ won a Gold Cannes Lion for Creative Data – Data Storytelling, a Silver Cannes Lions for Creative Data – Data Visualization and a Bronze Cannes Lion for […]

Adfest 2016 Grande Prix & 2 Gold
Adfest 2016 Grande Prix & 2 Gold

The MIFF Emotional Trailer had a positive start to the awards season with a strong showing at AdFest. The project picked up a Grand Prix and two Gold in Interactive, topping off a total of 9 Awards across many categories. Says Adrian Bosich, managing partner, AIRBAG: “I’m delighted to add this swag to the collection we’ve […]

Creative Of The Year 2015
Creative Of The Year 2015

McCann Melbourne’s, Executive Creative Director Pat Baron is the first ever winner of the ‘Creative of the Year’ award for 2015. McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards. Unlike 2013 when the Dumb Ways to […]

Cannes Lion 2015 Film Jury
Cannes Lion 2015 Film Jury

Our president Tor Myhren, President and Worldwide Chief Creative Officer, Grey predicted with utter certainty six days of darkness in the jury rooms (an under-estimate as judging overruns depending on time spent in debate). These words from Helmut Krone set the tone for the week and provided some unexpected results. Tor said: “Cannes sets the […]

Spikes Festival Of Creativity Speaker
Spikes Festival Of Creativity Speaker

What would you do if you knew you wouldn’t fail? How big would your creativity be? It’s a great question. Day four at the Spike Festival of Creativity 2014 in Singapore. I’m part of a panel that includes creative chairman David Guerrero BBDO Guerrero and executive creative director Rob Sherlock ADK Worldwide answering these and other […]

Cannes Grande Prix Creative Effectiveness
Cannes Grande Prix Creative Effectiveness

We won the prestigious Creative Effectiveness Grand Prix in Cannes overnight, for the successful ‘Guilt Trips’ campaign for Victorian regional train operator V/Line. Guilt Trips, which used guilt to encourage city dwellers to catch the train back to their hometowns to visit friends and family, grew total off-peak monthly sales for V/Line by 15% and boosted call […]

Cannes Lion Grande Prix Media
Cannes Lion Grande Prix Media

Last night ‘Dumb Ways To Die’ won the 2013 Cannes Grand Prix for Media and 5 Gold Cannes Lion’s for Cyber. There’s no doubt that ‘Dumb Ways To Die’ has caught Cannes imagination in an unprecedented fashion.  There’s been an energy and enthusiasm for the campaign that seems to have gathered momentum. Admittedly, its record-breaking haul […]

D&AD Agency Of The Year
D&AD Agency Of The Year

I seriously had no idea if I was close to the 51st D&AD ceremony being held at the Roundhouse in Camden or lost. My cabbie wasn’t happy, that’s ok, I get it, I knew it couldn’t be far now. Nodding and sympathising, every road looked similar to one we’d passed ten minutes ago. At last we’d arrived. […]

One Show Best In Show
One Show Best In Show

McCann Melbourne won “Best In Show” at The 40th Annual One Show for “Dumb Ways To Die,” the multiplatform campaign about train safety for the Australian Metro train service. The campaign was also recognized with three Gold and one Bronze Pencil, as well as 4 Merit awards. McCann India was also recognized with two Gold and one […]

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  • The powerful stories that shaped Africa | Gus Casely-Hayford
    In the vast sweep of history, even an empire can be forgotten. In this wide-ranging talk, Gus Casely-Hayford shares origin stories of Africa that are too often unwritten, lost, unshared. Travel to Great Zimbabwe, the ancient city whose mysterious origins and advanced architecture continue to confound archeologists. Or to the age of Mansa Musa, the […]
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  • Pop-Up Disaster Relief Groups Are Navigating A Devastated Puerto Rico
    Ad-hoc disaster relief groups are forming to bring much-needed help and supplies to disaster-stricken areas. Good old-fashioned American initiative often kicks in after natural disasters like hurricanes Harvey and Irma or the California wildfires, when regular citizens form their own ad-hoc relief organizations alongside established players like FEMA and the Red Cross. “It’s a very […]