Patrick Baron

Give your car a holiday. Metro Trains.

Patrick Baron — Mon, 30 Apr 2012 06:23:32 +0000

Everybody drives their car on public holidays, its almost as though commuters think the trains don’t operate when they’re not at work, so the traffic is bumper to bumper. Melbournian’s also believe there’s less chance of a disappointing day if they don’t risk the train, and they drive. They get in the car and battle traffic to their destination. In daily press full page advertisements encouraged people to leave the car at home, visit the Metro website for timetables and take the train this public holiday.

Should’ve gone to Specsavers. Outdoor.

Patrick Baron — Mon, 30 Apr 2012 05:41:46 +0000

Specsavers is a well-known chain of optometrists. We created a series of 3 bus shelter posters, each printed to look like there was someone on the other side who’d mistaken the bus shelter for another similarly shaped object in the city: specifically a cash machine (ATM), a front door and a vending machine. These new outdoor executions highlight how poor vision can make daily tasks that little bit more challenging. The ads ran on Adshel shelters in March. This latest instalment of the campaign follows ‘Big Rock’, a high profile TVC from 2011.

Executive Creative Director John Mescall Senior Creative Patrick Baron Photographer Stuart Crossett
Account Director Aimee Tarulli Senior Account Manager Gemma Bodinner Media Agency MediaCom

Motorola’s world without wires.

Patrick Baron — Thu, 04 Aug 2011 10:36:24 +0000

Two outdoor billboards covered in wire cables unravelled to unveil its statement, “The web without the wires”. The 9.32km-long wiring was removed in three stages over three months from the billboards, which were located on freeways leading to Melbourne and Sydney airports. The campaign targeted business people who use mobiles to undertake business when they’re out of the office and on the run.

Motorola W/O/W.
The web without wires.
Outdoor.
Patrick Baron / Adrian Pritchard / John Douglas

Stage 1.

Stage 2.

Stage 3.

STIHL Hedgetrimmers. New Idea Magazine.

Patrick Baron — Sat, 30 Jul 2011 20:35:55 +0000

Keeping a bloke happy is pretty basic. The first step is to be considerate. You have to remember it’s not all about you. The second is to buy your man a shiny new STIHL for Christmas. Women’s magazines have been offering relationship advice to confused Australian women for years. Often though the Australian women isn’t willing to consider their mates needs and wants because they’ll appear weak or too giving. Yet if Australian women want to keep their bloke happy it’s essential to not just consider their mans needs but to satisfy them too. STIHL understood and has since helped millions of Australian women satisfy their mates wants and needs with instructive and helpful advertisement’s in magazines such as New Idea, Women’s Day and Cleo.

STIHL Christmas. Hedgetrimmer.
How I won my husband back.
Magazine. New idea. Women’s Day.
Patrick Baron / Nathan Burley / Matt Hine

Credits l Patrick Baron l Matt Hine l Nathan Burley