A spirited strategic workshop for Sensis in conjunction with the Royals was held to discuss the role of the Sensis Product Capability Group over the next three years. The Product and Capability Group develop and manage new products and systems for Yellow Pages and White Pages. Key members of the group contributed to a lively discourse covering visioning, predictions, Sensis brand and social trends. Each of the portfolio managers was asked to attempt to describe the experience that their capabilities provided in 2011. The two main outcomes of the workshop are a description of the nature of the team and the themes that are key to the 2011 experience. A workshop report was created for the portfolio managers to then present back to their own teams the findings, outcomes and objectives for developing a brief to write the 2011 Vision Scenarios for Sensis.

The key themes discussed were:
The need to have beliefs
The challenge to brands as authoritative voice
The unpredictability of consumers
Sensis as third party media seller
Distribution of content into a range of contexts
Sensis as reputation and identity provider
The cross-capability overlap
Advertiser aptitude and education
Sensis as trusted brand
The role of the trusted media adviser

Motorola W/O/W.
The web without wires.
Outdoor.
Patrick Baron / Adrian Pritchard / John Douglas

Stage 1.

Stage 2.

Stage 3.

STIHL Christmas. Hedgetrimmer.
How I won my husband back.
Magazine. New idea. Women’s Day.
Patrick Baron / Nathan Burley / Matt Hine

Credits  l  Patrick Baron  l  Matt Hine  l  Nathan Burley

The new Dick Smith brand position “Talk to the Techxperts” logos and store designs were rolled out late last year, as it looked to take on category aggressor JB Hi-Fi. Everything sold at Dick Smith comes with expert advice. That means providing all the information you need when making your purchase. There are over 5300 people that work for Dick Smith – that’s a lot of Techxperts!

Commercials such as ‘Red Hot Deals,’ ‘Boxing Day’ and ‘Transformer’ helped sales grow by 11.7% as Dick Smith record a half-year net profit. So if you’re looking for some new technology head to one of their stores and Talk to the Techxperts.

Dick Smith.
Talk to the Techxperts. “Back from holidays.”
30 Second Television Commercial.
Patrick Baron / Jon Mahney / Melinda Pritchard / Matt Hine / Nathan Burley / Annie Price

Dick Smith.
Talk to the Techxperts. “Boxing Day Sale.”
30 Second Television Commercial.

Dick Smith.
Talk to the Techxperts. “Christmas.”
30 Second Television Commercial.

Dick Smith.
Talk to the Techxperts. “Transformer’s Promotion.”
30 Second Television Commercial.

STIHL BLOWERS.
seriousblowers.com.au.
Outdoor.
Patrick Baron / Nathan Burley / Matt Hine

STIHL BLOWERS.
seriousblowers.com.au.
Digital.
Click HERE to visit (www.seriousblowers.com.au)

Socks, ties, shirts we never wear. Books we never read. Every year it’s the same. But you can’t just tell your loved ones what you really want. That’s not what real men do. And even if you were to come right out with it, they’d probably end up getting you something else –  you know, so it’s more of a ‘surprise’. NO, what we need are some serious hints. This Christmas campaign for STIHL did just that and liberated thousands of Australian men from socks, undies, books and cooking courses.

A Christmas teaser campaign led to the ‘Serious Hints’ site where men found some sneaky strategies to subtly tip off their loved ones and ensure they got what they really wanted on Christmas morning: a shiny new STIHL.

STIHL Christams
serioushints.com
Interactive. Digital.
Click HERE www.serioushints.com.au
Patrick Baron / Nathan Burley / Matt Hine

Zatec Brewery.
Finest of Czech beers.
Brand Identity. Logo Design.
fig. 1

Zatec Brewery.
Finest of Czech beers.
Label.
fig. 2

Zatec Brewery.
Finest of Czech beers.
Packaging Design.
fig. 3

Zatec Brewery.
Finest of Czech beers.
Packaging Design.
fig. 4

Victorian Government. Go for your life.
Child obesity isn’t a game.
Mobile Application.
Patrick Baron / Andy Jones / Tom Elwood

Click Here to see sample video of the Go For Your Life Game Application.

STIHL. New STIHL FarmBoss Chainsaw.
FarmBoss Application.
Application.
Patrick Baron / Nathan Burley / Matt Hine

Thousands of men have been made impotent by smoking  Smoking increases the risk of erectile dysfunction by around 50% for men in their 30s and 40s. So if men won’t quit to save their lives, they might to save their sexual prowess?

ASH Action on Smoking and Health.
Cancer Council NSW.
Smoking causes sexual dysfunction an infertility.
Print.
Patrick Baron / John Douglas / Adrian Pritchard

STIHL. Autumn Campaign.
Operation Autumn Offensive.
Print. Magazine. Poster. Catalogue.
Patrick Baron / Melinda Pritchard / Nathan Burley



STIHL. Autumn Campaign.
Operation Autumn Offensive.
Catalogue.

STIHL. Autumn Campaign.
Operation Autumn Offensive.
Poster.

At every touch point the idea that ‘great things are created in sheds’, was reinforced connecting the target market with the brand. The on-line component built on the philosophy of the Spence brothers by creating filmed interviews that celebrate the success of those who have – or are achieving great things despite limited resources. Inviting others to share with Matua and their friends the great things they would like to achieve – possibly earning a Shed Grant to help. Creating a ‘virtual shed,’ where people could set up their own on-line noticeboard and plan the things they would like to achieve. Visitors could also earn the ability to download applications that can help them get there sooner.

Fosters Group. Matua Wines.
Great things are created in sheds.
Print. Outdoor.

Many Australians suffer the symptoms of genital herpes in silence. The task was to grow the percentage of Australians seeking treatment for genital herpes, not only would the spread of the virus be reduced but sales of Valtrex would increase.

GSK Valtrex (Famciclovir).
Have you got genital herpes.
30″ TVC.
Patrick Baron / Ant Foy

Holden Ute.
Create a Storm.
30″ TVC.
Patrick Baron / John Douglas / Adrian Pritchard

STIHL. Genuine Spare Parts.
If its parts aren’t genuine it’s not serious.
Print. Magazine. Poster.
Patrick Baron / Nathan Burley / Matt Hine / Annie Price

STIHL. Genuine Spare Parts.
If its parts aren’t genuine it’s not serious.
Poster.

New Ford Territory.
The possibilities are amazing.
TVC 45″
Patrick Baron / Aimen Sleiman / Jeremy Wynne / Vince D’Angelo

New Ford Territory.
The possibilities are amazing.
Print.

New Ford Territory.
The possibilities are amazing.
Outdoor.

Ford. National Breast Cancer Research Foundation.
Print.
Patrick Baron.

The “Get Your Bones Moving” campaign was launched to drive awareness of the benefits of life free of bone and joint pain. The concept features people dressed in skeleton suits actively enjoying their lives. To kick of the campaign joggers dressed in skeleton suits appeared in major metropolitan parks and streets drawing attention to themselves. This was supported by a television commercial featuring the song “Them Bones”.

SIGMA. HERRON OSTEO-EZE.
Get your bones going.
TVC 30″.
Patrick Baron / Andy Jones / Tom Elwood

SIGMA. HERRON OSTEO-EZE.
Get your bones going.
Magazine.

Teams of skeleton dressed marathon runners competed in the BRW Melbourne Marathon, triathlons and other public sporting events in Australia. A website and social media campaign followed driven by the competition. To enter all you had to do was have a photo taken of yourself with one of the skeletons on competition day, getting bones and sales moving all at the same time.

SIGMA. HERRON OSTEO-EZE.
Get your bones going.
Interactive / Social Media / Promotions / Melbourne Marathon & Sporting Events.

SIGMA. HERRON OSTEO-EZE.
Get your bones going.
Digital.



Credits  l  Patrick Baron  l   Andy Jones  l  Tom Elwood

The idea behind the ‘Oxygen Sessions’ is to open a metaphoric window and let some inspiration into ‘clients’ environments. We’ve completed a series of sessions for Sensis such as ‘The Disruptors’. Focussing primarily on the digital space we explore the advantages of thinking outside the system and the danger of thinking like the status quo. (No confidential information displayed)

Click here to visit.
Inspirations Paint Website. www.inspirations.com.au

STIHL Christmas.
Christmas Stockings.
Poster.
Patrick Baron / Melinda Pritchard / Nathan Burley / Matt Hine

Coca Cola.
Life tastes good.
TVC 30″.
Patrick Baron / Julian Schrieber

Coca-Cola’s slogan was “Life Tastes Good” maybe not the greatest Coca-Cola slogan of all time? Check out the following slogans. What do you think?

1886—Drink Coca-Cola
1893—The Ideal Brain Tonic
1904—Delicious and Refreshing
1905—Coca-Cola Revives and Sustains
1906—The Drink of Quality
1907—Cooling….Refreshing…Delicious
1908—Good To The Last Drop
1909—Drink Delicious Coca-Cola
1917—Three Million A Day
1922—Thirst Knows No Season
1924—Pause and Refresh Yourself
1927—Around the Corner From Anywhere
1929—The Pause That Refreshes
1930—Meet Me At The Soda Fountain
1932—Ice Cold Sunshine
1934—When It’s Hard To Get Started, Start With Coca-Cola
1935—All Trails Lead To Coca-Cola
1936—It’s The Refreshing Thing To Do
1938—The Best Friend Thirst Ever Had
1939—Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
1939—Thirst Stops Here; Makes Travel More Pleasant
1939—Coca-Cola Goes Along
1941—Work Refreshed
1943—A Taste All It’s Own
1944—High Sign of Friendship
1945—Coke Means Coca-Cola
1946—Yes
1947—Relax With The Pause That Refreshes
1948—Where There’s Coke There’s Hospitality
1948—It’s The Real Thing! (First time this slogan was used.)
1950—Time Out For Coke
1950—Help Yourself to Refreshment
1951—Good Food And Coca-Cola Just Naturally Go Together
1952—Coke Follows Thirst Everywhere
1952—What You Want Is A Coke
1954—For People On The Go
1955—Americans Prefer Taste”
1956—Coca-Cola – Makes Good Things Taste Better
1957—Sign Of Good Taste
1957—There’s Nothing Like A Coke
1958—The Cold, Crisp Taste of Coke
1959—Be Really Refreshed
1962—Enjoy That Refreshing New Feeling
1963—Things Go Better With Coke
1970—It’s The Real Thing
1971—I’d Like To Buy The World A Coke
1975—Look Up America
1976—Coke Adds Life”
1979—Have a Coke and a Smile
1982—Coke Is It!
1985—We’ve Got A Taste For You
1986—Catch The Wave – Red White & You
1989—Can’t Beat The Feeling
1990—Can’t Beat The Real Thing
1993—Always Coca-Cola
1993—Taste It All
2000—Coca-Cola Enjoy
2001—Life Tastes Good
2002—All the world loves a Coke

“It’s the Real Thing” and “I’d like to buy the world a Coke” are two of the most memorable slogans that have helped to define the Coca-Cola brand.

“True Love and Apple Pie” was the title of the original version of the song released on the New Seekers album We’d Like To Teach The World To Sing after the commercial success of the advertising version, “I’d Like To Teach The World To Sing.” The song was made famous in 1971 by the outstanding Hilltop ad campaign for Coca-Cola in which children from around the world, dressed in ethnic costumes on a hilltop in Italy, sang:

I’d like to buy the world a home and furnish it with love. Grow apple trees and honey bees, and snow white turtle doves. I’d like to teach the world to sing in perfect harmony. I’d like to buy the world a Coke and keep it company.

The Hilltop ad campaign is regarded as one of the greatest television advertisements of all time, and is one of the highlights of the 50 Years of Coca-Cola’s Television Advertisements recorded by the Library of Congress.

Earlier this year, Coca-Cola reprised the “Hilltop” theme with acontroversial ad campaign code-named “Chlltop” for the introduction of a new diet soda named Coca-Cola Zero. The introduction of the new slogan this week coincides with the announcement of a new Coca-Cola drink combining regular Coke and coffee, named Coca-Cola Blak.

There’s also a short chronicle of the first century in Coca-Cola’s creative history at allaboutbranding that’s a good overview. And, Snopes has lots of Cokelore, aptly described as “a collection of Coke trivia and tall tales sure to refresh even the most informationally-parched reader.”