PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Are you Care Aware
Are you Care Aware

Every one of us is likely to become a carer or be cared for in our lifetime. Yet as a society we don’t really understand what caring is and what it involves. Care Aware is a national communications initiative that aims to raise awareness, recognition, support and appreciation of the 2.6 million Australians who provide unpaid […]

Impossible Orchestra
Impossible Orchestra

Every day 2.6 million unpaid Australians face the seemingly impossible task of caring for their disabled children, ageing parents and partners, nonstop, 24 hours a day. With no media budget, our task was to tell this story. THE IDEA We challenged 260 of Australia’s finest classical musicians to achieve the impossible feat of playing nonstop for 24 hours in Australia’s […]

Taking Google’s message offline
Taking Google’s message offline

Many businesses in the sizeable Australian mid-market still don’t use digital advertising. So how does Google reach decision makers in these companies, many of whom have only advertised through traditional media? THE IDEA Take the Google message offline. ‘The Web & How to Make it Pop’ introduced mid-market businesses to Google in a way never before seen and it made the […]

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  • Lessons from a solar storm chaser | Miho Janvier
    Space physicist Miho Janvier studies solar storms: giant clouds of particles that escape from the Sun and can disrupt life on Earth (while also producing amazing auroras). How do you study the atmosphere on the Sun, which burns at temperatures of up to around 10 million degrees Kelvin? With math! Join the TED Fellow as […]
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  • Doug Jones Wins Alabama Senate Seat In Stinging Rebuke Of Trump/Bannon
    Moore may have lost the votes of Alabamians who agreed with his moralist agenda but balked at his own morally questionable actions. The Democrat Doug Jones has defeated Republican Roy Moore for the open Alabama Senate seat. Jones’s victory brings the GOP advantage in the Senate down to 51-49, which could have huge ramifications for […]