PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Are you Care Aware
Are you Care Aware

Every one of us is likely to become a carer or be cared for in our lifetime. Yet as a society we don’t really understand what caring is and what it involves. Care Aware is a national communications initiative that aims to raise awareness, recognition, support and appreciation of the 2.6 million Australians who provide unpaid […]

Impossible Orchestra
Impossible Orchestra

Every day 2.6 million unpaid Australians face the seemingly impossible task of caring for their disabled children, ageing parents and partners, nonstop, 24 hours a day. With no media budget, our task was to tell this story. THE IDEA We challenged 260 of Australia’s finest classical musicians to achieve the impossible feat of playing nonstop for 24 hours in Australia’s […]

Taking Google’s message offline
Taking Google’s message offline

Many businesses in the sizeable Australian mid-market still don’t use digital advertising. So how does Google reach decision makers in these companies, many of whom have only advertised through traditional media? THE IDEA Take the Google message offline. ‘The Web & How to Make it Pop’ introduced mid-market businesses to Google in a way never before seen and it made the […]

RSS TED
  • A Parkland teacher's homework for us all | Diane Wolk-Rogers
    Diane Wolk-Rogers teaches history at Marjory Stoneman Douglas High School in Parkland, Florida, site of a horrific school shooting on Valentine's Day 2018. How can we end this senseless violence? In a stirring talk, Wolk-Rogers offers three ways Americans can move forward to create more safety and responsibility around guns -- and invites people to […]
RSS Campaign Brief
RSS Fast Company
  • SmugMug is throwing once-vital Flickr a lifeline
    If you’re under the age of 30, you probably don’t remember this, but there was a time, earlier in this century, when Flickr was the be-all, end-all online photo repository and community. Flickr was founded by Slack co-founder Stewart Butterfield and his then-wife Caterina Fake and bought by Yahoo in 2005. Predictably, Yahoo did its […]