PAT BARON chief creative officer mccann australiamail@patrickbaron.com

One Show Best In Show
One Show Best In Show

McCann Melbourne won “Best In Show” at The 40th Annual One Show for “Dumb Ways To Die,” the multiplatform campaign about train safety for the Australian Metro train service. The campaign was also recognized with three Gold and one Bronze Pencil, as well as 4 Merit awards. McCann India was also recognized with two Gold and one […]

Guilt Trip
Guilt Trip

Every year, young country Victorians from across the state migrate to Melbourne to start new lives and rarely come back. V/Line Australia’s biggest regional train operator, wanted to increase visitation rates from the city to the country. These new to Melbourne Victorians would still have strong ties to the country, but the lure of the big […]

Impossible Orchestra
Impossible Orchestra

Every day 2.6 million unpaid Australians face the seemingly impossible task of caring for their disabled children, ageing parents and partners, nonstop, 24 hours a day. With no media budget, our task was to tell this story. THE IDEA We challenged 260 of Australia’s finest classical musicians to achieve the impossible feat of playing nonstop for 24 hours in Australia’s […]

Taking Google’s message offline
Taking Google’s message offline

Many businesses in the sizeable Australian mid-market still don’t use digital advertising. So how does Google reach decision makers in these companies, many of whom have only advertised through traditional media? THE IDEA Take the Google message offline. ‘The Web & How to Make it Pop’ introduced mid-market businesses to Google in a way never before seen and it made the […]

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  • Facebook’s Building 8 research lab is no more
    It’s not easy to translate DARPA’s fabled principles into world-changing successes. Business Insider’s Rob Price is reporting on the end of Building 8–a much-ballyhooed skunkworks within Facebook dedicated to wildly ambitious hardware research. Its Portal videophone is now a commercial project, and a recent reorg has shuffled its other projects elsewhere at Facebook. As Facebook […]