PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Are you Care Aware
Are you Care Aware

Every one of us is likely to become a carer or be cared for in our lifetime. Yet as a society we don’t really understand what caring is and what it involves. Care Aware is a national communications initiative that aims to raise awareness, recognition, support and appreciation of the 2.6 million Australians who provide unpaid […]

Impossible Orchestra
Impossible Orchestra

Every day 2.6 million unpaid Australians face the seemingly impossible task of caring for their disabled children, ageing parents and partners, nonstop, 24 hours a day. With no media budget, our task was to tell this story. THE IDEA We challenged 260 of Australia’s finest classical musicians to achieve the impossible feat of playing nonstop for 24 hours in Australia’s […]

Taking Google’s message offline
Taking Google’s message offline

Many businesses in the sizeable Australian mid-market still don’t use digital advertising. So how does Google reach decision makers in these companies, many of whom have only advertised through traditional media? THE IDEA Take the Google message offline. ‘The Web & How to Make it Pop’ introduced mid-market businesses to Google in a way never before seen and it made the […]

RSS TED
  • How I found myself through music | Anika Paulson
    "Music is everywhere, and it is in everything," says musician, student and TED-Ed Clubs star Anika Paulson. Guitar in hand, she plays through the beats of her life in an exploration of how music connects us and makes us what we are.
RSS Campaign Brief
RSS Fast Company
  • These Are The Cities With The Fastest And Slowest Hiring Processes
    Looking to land a job in a new location in the U.S. or in another country? Here’s how long it might take. Possibly the most agonizing part of the job search process is the waiting time between the interview and when the hiring manager makes a final decision. As a candidate, there are a few things you […]