PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Guilt Trip
Guilt Trip

Every year, young country Victorians from across the state migrate to Melbourne to start new lives and rarely come back. V/Line Australia’s biggest regional train operator, wanted to increase visitation rates from the city to the country. These new to Melbourne Victorians would still have strong ties to the country, but the lure of the big […]

Impossible Orchestra
Impossible Orchestra

Every day 2.6 million unpaid Australians face the seemingly impossible task of caring for their disabled children, ageing parents and partners, nonstop, 24 hours a day. With no media budget, our task was to tell this story. THE IDEA We challenged 260 of Australia’s finest classical musicians to achieve the impossible feat of playing nonstop for 24 hours in Australia’s […]

Taking Google’s message offline
Taking Google’s message offline

Many businesses in the sizeable Australian mid-market still don’t use digital advertising. So how does Google reach decision makers in these companies, many of whom have only advertised through traditional media? THE IDEA Take the Google message offline. ‘The Web & How to Make it Pop’ introduced mid-market businesses to Google in a way never before seen and it made the […]

RSS TED
  • Why I fight for the education of refugee girls (like me) | Mary Maker
    After fleeing war-torn South Sudan as a child, Mary Maker found security and hope in the school at Kenya's Kakuma Refugee Camp. Now a teacher of young refugees herself, she sees education as an essential tool for rebuilding lives -- and empowering a generation of girls who are too often denied entrance into the classroom. […]
RSS Campaign Brief
RSS Fast Company
  • Watch Evernote’s founder, age 14, share his unlikely dream
    This irresistible, inexplicable Soviet-era footage combines a plot to induce global warming with pop hits. Here’s a video which didn’t quite make sense as part of my new feature on Evernote, but is far too fascinating not to share.Read Full Story