PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Are you Care Aware
Are you Care Aware

Every one of us is likely to become a carer or be cared for in our lifetime. Yet as a society we don’t really understand what caring is and what it involves. Care Aware is a national communications initiative that aims to raise awareness, recognition, support and appreciation of the 2.6 million Australians who provide unpaid […]

Impossible Orchestra
Impossible Orchestra

Every day 2.6 million unpaid Australians face the seemingly impossible task of caring for their disabled children, ageing parents and partners, nonstop, 24 hours a day. With no media budget, our task was to tell this story. THE IDEA We challenged 260 of Australia’s finest classical musicians to achieve the impossible feat of playing nonstop for 24 hours in Australia’s […]

Taking Google’s message offline
Taking Google’s message offline

Many businesses in the sizeable Australian mid-market still don’t use digital advertising. So how does Google reach decision makers in these companies, many of whom have only advertised through traditional media? THE IDEA Take the Google message offline. ‘The Web & How to Make it Pop’ introduced mid-market businesses to Google in a way never before seen and it made the […]

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  • Don't feel sorry for refugees -- believe in them | Luma Mufleh
    "We have seen advances in every aspect of our lives -- except our humanity," says Luma Mufleh, a Jordanian immigrant and Muslim of Syrian descent who founded the first accredited school for refugees in the United States. Mufleh shares stories of hope and resilience, explaining how she's helping young people from war-torn countries navigate the […]
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RSS Fast Company
  • The iPhone Helped Convince Us We Need The Web All The Time, Every Day
    That’s according to Brian McCullough, who runs the popular Internet History podcast, and discussed the iconic device’s impact upon its 10th anniversary. The iPhone wasn’t the first so-called smartphone when it launched in 2007, but it was arguably the first to capture the popular imagination, and it certainly shaped the evolution of smartphones after that. […]