PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Are you Care Aware
Are you Care Aware

Every one of us is likely to become a carer or be cared for in our lifetime. Yet as a society we don’t really understand what caring is and what it involves. Care Aware is a national communications initiative that aims to raise awareness, recognition, support and appreciation of the 2.6 million Australians who provide unpaid […]

Impossible Orchestra
Impossible Orchestra

Every day 2.6 million unpaid Australians face the seemingly impossible task of caring for their disabled children, ageing parents and partners, nonstop, 24 hours a day. With no media budget, our task was to tell this story. THE IDEA We challenged 260 of Australia’s finest classical musicians to achieve the impossible feat of playing nonstop for 24 hours in Australia’s […]

Taking Google’s message offline
Taking Google’s message offline

Many businesses in the sizeable Australian mid-market still don’t use digital advertising. So how does Google reach decision makers in these companies, many of whom have only advertised through traditional media? THE IDEA Take the Google message offline. ‘The Web & How to Make it Pop’ introduced mid-market businesses to Google in a way never before seen and it made the […]

RSS TED
  • The powerful stories that shaped Africa | Gus Casely-Hayford
    In the vast sweep of history, even an empire can be forgotten. In this wide-ranging talk, Gus Casely-Hayford shares origin stories of Africa that are too often unwritten, lost, unshared. Travel to Great Zimbabwe, the ancient city whose mysterious origins and advanced architecture continue to confound archeologists. Or to the age of Mansa Musa, the […]
RSS Campaign Brief
RSS Fast Company
  • Pop-Up Disaster Relief Groups Are Navigating A Devastated Puerto Rico
    Ad-hoc disaster relief groups are forming to bring much-needed help and supplies to disaster-stricken areas. Good old-fashioned American initiative often kicks in after natural disasters like hurricanes Harvey and Irma or the California wildfires, when regular citizens form their own ad-hoc relief organizations alongside established players like FEMA and the Red Cross. “It’s a very […]