PAT BARON chief creative officer mccann australiacreativebaron@gmail.com

Posts Tagged ‘Dumb Ways To Die Cannes’
Cannes Lion Grande Prix Media
Cannes Lion Grande Prix Media

Last night ‘Dumb Ways To Die’ won the 2013 Cannes Grand Prix for Media and 5 Gold Cannes Lion’s for Cyber. There’s no doubt that ‘Dumb Ways To Die’ has caught Cannes imagination in an unprecedented fashion.  There’s been an energy and enthusiasm for the campaign that seems to have gathered momentum. Admittedly, its record-breaking haul […]

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  • What happened when I followed Ben Franklin’s schedule for a month
    Benjamin Franklin was a productivity master. In his autobiography, he shared his daily routine, and its simplicity and rigor intrigued me. As someone who is obsessed with productivity, I’m always looking for the latest book, idea, or tool that can help me accomplish more in less time. Sometimes, though, new isn’t necessarily better. Recently I […]