PAT BARON chief creative officer mccann australiacreativebaron@gmail.com

Posts Tagged ‘Dumb Ways To Die Cannes’
Cannes Lion Grande Prix Media
Cannes Lion Grande Prix Media

Last night ‘Dumb Ways To Die’ won the 2013 Cannes Grand Prix for Media and 5 Gold Cannes Lion’s for Cyber. There’s no doubt that ‘Dumb Ways To Die’ has caught Cannes imagination in an unprecedented fashion.  There’s been an energy and enthusiasm for the campaign that seems to have gathered momentum. Admittedly, its record-breaking haul […]

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  • Creative ways to get kids to thrive in school | Olympia Della Flora
    To get young kids to thrive in school, we need to do more than teach them how to read and write -- we need to teach them how to manage their emotions, says educator Olympia Della Flora. In this practical talk, she shares creative tactics she used to help struggling, sometimes disruptive students -- things […]
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  • Indoor farms full of dandelions could be our future source of rubber
    Rubber plantations are a major source of deforestation, but there’s another place to get the material: inside a dandelion’s roots. Now scientists are engineering the weed to grow in indoor farms–and with as much latex as possible. Inside a lab at an Ohio State University research center, scientists are genetically engineering a dandelion that could […]