PAT BARON chief creative officer mccann australiacreativebaron@gmail.com
Posts Tagged ‘Infrequent Flyers Club McCann’
Infrequent Flyers Club
Don’t fly much? Join the club, The Tigerair Infrequent Flyer Club. Any airline can have a frequent flyer program, but it takes a special kind of airline to think about the people who may not be able to fly regularly. Sure, you don’t earn points. And there’s no swanky lounge or any form of preferential treatment at […]
Creative Of The Year 2015
McCann Melbourne’s, Executive Creative Director Pat Baron is the first ever winner of the ‘Creative of the Year’ award for 2015. McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards. Unlike 2013 when the Dumb Ways to […]
TED
- Creative ways to get kids to thrive in school | Olympia Della FloraTo get young kids to thrive in school, we need to do more than teach them how to read and write -- we need to teach them how to manage their emotions, says educator Olympia Della Flora. In this practical talk, she shares creative tactics she used to help struggling, sometimes disruptive students -- things […]
Campaign Brief
- Video of the Campaign Brief All-Time Dream Team Legendary Lunch co-sponsored by Found At SeaWatch the video of the inaugural Campaign Brief All-Time Dream Team Legendary Lunch for many of the original creative legends of the 70s and 80s, held at Kingsley's on Thursday, kindly co-sponsored by Dan Trotter from Sydney-based production company...
Fast Company
- Indoor farms full of dandelions could be our future source of rubberRubber plantations are a major source of deforestation, but there’s another place to get the material: inside a dandelion’s roots. Now scientists are engineering the weed to grow in indoor farms–and with as much latex as possible. Inside a lab at an Ohio State University research center, scientists are genetically engineering a dandelion that could […]