Posts Tagged ‘Infrequent Flyers Club McCann’
Tigerair. Infrequent Flyers Club.
Don’t fly much? Join the club, The Tigerair Infrequent Flyer Club. Any airline can have a frequent flyer program, but it takes a special kind of airline to think about the people who may not be able to fly regularly. Sure, you don’t earn points. And there’s no swanky lounge or any form of preferential treatment at […]
Creative Of The Year
McCann Melbourne’s, Executive Creative Director Pat Baron is the first ever winner of the ‘Creative of the Year’ award for 2015. McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards. Unlike 2013 when the Dumb Ways to […]
TED
- Why corporate diversity programs fail -- and how small tweaks can have big impact | Joan C. WilliamsCompanies in the US spend billions of dollars each year on diversity, equity and inclusion initiatives, but subtle (and not so subtle) workplace biases often cost these initiatives -- and the people they're meant to help -- big time by undermining their goals. DEI expert Joan C. Williams identifies five common patterns of bias that […]
Campaign Brief
- Video of the Campaign Brief All-Time Dream Team Legendary Lunch co-sponsored by Found At SeaWatch the video of the inaugural Campaign Brief All-Time Dream Team Legendary Lunch for many of the original creative legends of the 70s and 80s, held at Kingsley's on Thursday, kindly co-sponsored by Dan Trotter from Sydney-based production company...
Fast Company
- These 39 creative gifts will delight your mom (or anyone) this Mother’s DayA sleek weekender bag for the reopened world. High tech headphones for zoning in on work (or zoning out). A yoga mat designed for at-home practice. These gifts will delight any mom. Mother’s Day is Sunday, May 9, so the clock is ticking to get every mom in your life a gift. Not just a […]