PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Posts Tagged ‘McCann’
Cannes Gold Lion 2016
Cannes Gold Lion 2016

It was a golden night at the 2016 Cannes Lion Festival of Creativity for McCann Melbourne. We won Lions for two campaigns, the Melbourne International Film Festival ‘The Emotional Trailer’ won a Gold Cannes Lion for Creative Data – Data Storytelling, a Silver Cannes Lions for Creative Data – Data Visualization and a Bronze Cannes Lion for […]

Adfest 2016 Grande Prix & 2 Gold
Adfest 2016 Grande Prix & 2 Gold

The MIFF Emotional Trailer had a positive start to the awards season with a strong showing at AdFest. The project picked up a Grand Prix and two Gold in Interactive, topping off a total of 9 Awards across many categories. Says Adrian Bosich, managing partner, AIRBAG: “I’m delighted to add this swag to the collection we’ve […]

Creative Of The Year 2015
Creative Of The Year 2015

McCann Melbourne’s, Executive Creative Director Pat Baron is the first ever winner of the ‘Creative of the Year’ award for 2015. McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards. Unlike 2013 when the Dumb Ways to […]

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  • Facebook’s Building 8 research lab is no more
    It’s not easy to translate DARPA’s fabled principles into world-changing successes. Business Insider’s Rob Price is reporting on the end of Building 8–a much-ballyhooed skunkworks within Facebook dedicated to wildly ambitious hardware research. Its Portal videophone is now a commercial project, and a recent reorg has shuffled its other projects elsewhere at Facebook. As Facebook […]