PAT BARON chief creative officer mccann australiamail@patrickbaron.com
Posts Tagged ‘McCann’
Cannes Gold Lion 2016
It was a golden night at the 2016 Cannes Lion Festival of Creativity for McCann Melbourne. We won Lions for two campaigns, the Melbourne International Film Festival ‘The Emotional Trailer’ won a Gold Cannes Lion for Creative Data – Data Storytelling, a Silver Cannes Lions for Creative Data – Data Visualization and a Bronze Cannes Lion for […]
Adfest 2016 Grande Prix & 2 Gold
The MIFF Emotional Trailer had a positive start to the awards season with a strong showing at AdFest. The project picked up a Grand Prix and two Gold in Interactive, topping off a total of 9 Awards across many categories. Says Adrian Bosich, managing partner, AIRBAG: “I’m delighted to add this swag to the collection we’ve […]
Creative Of The Year 2015
McCann Melbourne’s, Executive Creative Director Pat Baron is the first ever winner of the ‘Creative of the Year’ award for 2015. McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards. Unlike 2013 when the Dumb Ways to […]
TED
- The most important thing you can do to fight climate change: talk about it | Katharine HayhoeHow do you talk to someone who doesn't believe in climate change? Not by rehashing the same data and facts we've been discussing for years, says climate scientist Katharine Hayhoe. In this inspiring, pragmatic talk, Hayhoe shows how the key to having a real discussion is to connect over shared values like family, community and […]
Campaign Brief
- iProspect appoints Facebook Singapore's Nick Seckold in the role of national managing directoriProspect Australia has today announced the appointment of Nick Seckold to the role of national managing director. The news comes as iProspect ANZ won the Specialist Agency of the Year at last night's Campaign Asia Agency of the Year Awards.Seckold...
Fast Company
- Facebook’s Building 8 research lab is no moreIt’s not easy to translate DARPA’s fabled principles into world-changing successes. Business Insider’s Rob Price is reporting on the end of Building 8–a much-ballyhooed skunkworks within Facebook dedicated to wildly ambitious hardware research. Its Portal videophone is now a commercial project, and a recent reorg has shuffled its other projects elsewhere at Facebook. As Facebook […]