Posts Tagged ‘McCann’
Cannes Gold Lion Creative Data
It was a golden night at the 2016 Cannes Lion Festival of Creativity for McCann Melbourne. We won Lions for two campaigns, the Melbourne International Film Festival ‘The Emotional Trailer’ won a Gold Cannes Lion for Creative Data – Data Storytelling, a Silver Cannes Lions for Creative Data – Data Visualization and a Bronze Cannes Lion for […]
Adfest 2016 Grande Prix & 2 Gold
The MIFF Emotional Trailer had a positive start to the awards season with a strong showing at AdFest. The project picked up a Grand Prix and two Gold in Interactive, topping off a total of 9 Awards across many categories. Says Adrian Bosich, managing partner, AIRBAG: “I’m delighted to add this swag to the collection we’ve […]
Creative Of The Year
McCann Melbourne’s, Executive Creative Director Pat Baron is the first ever winner of the ‘Creative of the Year’ award for 2015. McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards. Unlike 2013 when the Dumb Ways to […]
TED
- How bad data keeps us from good AI | Mainak MazumdarThe future economy won't be built by people and factories, but by algorithms and artificial intelligence, says data scientist Mainak Mazumdar. But what happens when these algorithms get trained on biased data? Drawing on examples from Shanghai to New York City, Mazumdar shows how less-than-quality data leads to AI that makes wrong decisions and predictions […]
Campaign Brief
- Video of the Campaign Brief All-Time Dream Team Legendary Lunch co-sponsored by Found At SeaWatch the video of the inaugural Campaign Brief All-Time Dream Team Legendary Lunch for many of the original creative legends of the 70s and 80s, held at Kingsley's on Thursday, kindly co-sponsored by Dan Trotter from Sydney-based production company...
Fast Company
- The 5 factors that will drive post-pandemic consumer behaviorFor founders navigating the COVID-19-disrupted economy, timing new products in these uncertain times is more tricky than ever. If I were a budding founder building a product in early 2021, my first consideration would be timing. What will the world look like in the next 6, 12, and 24 months? Where will my product fit […]