PAT BARON chief creative officer mccann

Posts Tagged ‘Pat Baron Infrequent Flyers Club McCann’
Creative Of The Year 2015
Creative Of The Year 2015

McCann Melbourne’s, Executive Creative Director Pat Baron is the first ever winner of the ‘Creative of the Year’ award for 2015. McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards. Unlike 2013 when the Dumb Ways to […]

Cannes Grande Prix Creative Effectiveness
Cannes Grande Prix Creative Effectiveness

We won the prestigious Creative Effectiveness Grand Prix in Cannes overnight, for the successful ‘Guilt Trips’ campaign for Victorian regional train operator V/Line. Guilt Trips, which used guilt to encourage city dwellers to catch the train back to their hometowns to visit friends and family, grew total off-peak monthly sales for V/Line by 15% and boosted call […]

  • Creative ways to get kids to thrive in school | Olympia Della Flora
    To get young kids to thrive in school, we need to do more than teach them how to read and write -- we need to teach them how to manage their emotions, says educator Olympia Della Flora. In this practical talk, she shares creative tactics she used to help struggling, sometimes disruptive students -- things […]
RSS Campaign Brief
RSS Fast Company
  • Indoor farms full of dandelions could be our future source of rubber
    Rubber plantations are a major source of deforestation, but there’s another place to get the material: inside a dandelion’s roots. Now scientists are engineering the weed to grow in indoor farms–and with as much latex as possible. Inside a lab at an Ohio State University research center, scientists are genetically engineering a dandelion that could […]