Posts Tagged ‘Pat Baron McCann Cannes’
Cannes Lion Film Jury
Cannes Lion Film Jury

Our president Tor Myhren, President and Worldwide Chief Creative Officer, Grey predicted with utter certainty six days of darkness in the jury rooms (an under-estimate as judging overruns depending on time spent in debate). These words from Helmut Krone set the tone for the week and provided some unexpected results. Tor said: “Cannes sets the […]

Creative Of The Year
Creative Of The Year

McCann Melbourne’s, Executive Creative Director Pat Baron is the first ever winner of the ‘Creative of the Year’ award for 2015. McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards. Unlike 2013 when the Dumb Ways to […]

Cannes Grande Prix Creative Effectiveness
Cannes Grande Prix Creative Effectiveness

We won the prestigious Creative Effectiveness Grand Prix in Cannes overnight, for the successful ‘Guilt Trips’ campaign for Victorian regional train operator V/Line. Guilt Trips, which used guilt to encourage city dwellers to catch the train back to their hometowns to visit friends and family, grew total off-peak monthly sales for V/Line by 15% and boosted call […]

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  • What prosecutors and incarcerated people can learn from each other | Jarrell Daniels
    A few weeks before his release from prison, Jarrell Daniels took a class where incarcerated men learned alongside prosecutors. By simply sitting together and talking, they uncovered surprising truths about the criminal justice system and ideas for how real change happens. Now a scholar and activist, Daniels reflects on how collaborative education could transform the […]
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RSS Fast Company
  • These black women gamers teamed up to take on the worst online trolls
    Black Girl Gamers—many of whom have to deal with harassment, racial epithets, and sexist slurs while playing on popular platforms like Twitch—are helping each other share strategies for overcoming the hate. This session of Overwatch was supposed to be a stress reliever, but tensions began to rise after Daja Williams and one of her teammates […]