Posts Tagged ‘Pat Baron McCann Cannes’
Cannes Lion Film Jury
Cannes Lion Film Jury

Our president Tor Myhren, President and Worldwide Chief Creative Officer, Grey predicted with utter certainty six days of darkness in the jury rooms (an under-estimate as judging overruns depending on time spent in debate). These words from Helmut Krone set the tone for the week and provided some unexpected results. Tor said: “Cannes sets the […]

Creative Of The Year
Creative Of The Year

McCann Melbourne’s, Executive Creative Director Pat Baron is the first ever winner of the ‘Creative of the Year’ award for 2015. McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards. Unlike 2013 when the Dumb Ways to […]

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  • How bad data keeps us from good AI | Mainak Mazumdar
    The future economy won't be built by people and factories, but by algorithms and artificial intelligence, says data scientist Mainak Mazumdar. But what happens when these algorithms get trained on biased data? Drawing on examples from Shanghai to New York City, Mazumdar shows how less-than-quality data leads to AI that makes wrong decisions and predictions […]
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  • The 5 factors that will drive post-pandemic consumer behavior
    For founders navigating the COVID-19-disrupted economy, timing new products in these uncertain times is more tricky than ever. If I were a budding founder building a product in early 2021, my first consideration would be timing. What will the world look like in the next 6, 12, and 24 months? Where will my product fit […]