Posts Tagged ‘Pat Baron’
Cannes Gold Lion Creative Data
Cannes Gold Lion Creative Data

It was a golden night at the 2016 Cannes Lion Festival of Creativity for McCann Melbourne. We won Lions for two campaigns, the Melbourne International Film Festival ‘The Emotional Trailer’ won a Gold Cannes Lion for Creative Data – Data Storytelling, a Silver Cannes Lions for Creative Data – Data Visualization and a Bronze Cannes Lion for […]

The Emotional Trailer
The Emotional Trailer

The Melbourne International Film Festival (MIFF) is a foreign language art house film festival. In a world of Netflix, iPads and superhero Hollywood blockbusters, our task was to raise awareness and attract audiences to films they’ve never heard of, starring actors they don’t know, in languages they don’t understand. We all feel the same basic […]

Infrequent Flyers Club
Infrequent Flyers Club

Don’t fly much? Join the club, The Tigerair Infrequent Flyer Club. Any airline can have a frequent flyer program, but it takes a special kind of airline to think about the people who may not be able to fly regularly. Sure, you don’t earn points. And there’s no swanky lounge or any form of preferential treatment at […]

Adfest 2016 Grande Prix & 2 Gold
Adfest 2016 Grande Prix & 2 Gold

The MIFF Emotional Trailer had a positive start to the awards season with a strong showing at AdFest. The project picked up a Grand Prix and two Gold in Interactive, topping off a total of 9 Awards across many categories. Says Adrian Bosich, managing partner, AIRBAG: “I’m delighted to add this swag to the collection we’ve […]

Creative Of The Year
Creative Of The Year

McCann Melbourne’s, Executive Creative Director Pat Baron is the first ever winner of the ‘Creative of the Year’ award for 2015. McCann Melbourne’s Infrequent Flyers Club for Tigerair won four awards: Customer Experience, Copywriting, Customer Retention\Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards. Unlike 2013 when the Dumb Ways to […]

Cannes Lion Grand Prix Media
Cannes Lion Grand Prix Media

Last night ‘Dumb Ways To Die’ won the 2013 Cannes Grand Prix for Media and 5 Gold Cannes Lion’s for Cyber. There’s no doubt that ‘Dumb Ways To Die’ has caught Cannes imagination in an unprecedented fashion.  There’s been an energy and enthusiasm for the campaign that seems to have gathered momentum. Admittedly, its record-breaking haul […]

One Show Best In Show
One Show Best In Show

McCann Melbourne won “Best In Show” at The 40th Annual One Show for “Dumb Ways To Die,” the multiplatform campaign about train safety for the Australian Metro train service. The campaign was also recognized with three Gold and one Bronze Pencil, as well as 4 Merit awards. McCann India was also recognized with two Gold and one […]

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  • What's at the bottom of the ocean -- and how we're getting there | Victor Vescovo
    Victor Vescovo is leading the first-ever manned expedition to the deepest point of each of the world's five oceans. In conversation with TED science curator David Biello, Vescovo discusses the technology that's powering the explorations -- a titanium submersible designed to withstand extraordinary conditions -- and shows footage of a never-before-seen creature taken during his […]
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  • Here’s how to cultivate a work environment that produces great ideas
    It’s easy to overlook great ideas when you’re caught up in your day-to-day work. Here’s how to create a workplace where great ideas can thrive. In the days before Apple, an engineer pitched the idea for a personal computer five times to his employer, Hewlett Packard. Each time, they rejected his idea. That engineer, Steve […]