PAT BARON chief creative officer mccann australiamail@patrickbaron.com

Posts Tagged ‘Patrick Baron McCann’
Adfest 2016 Grande Prix & 2 Gold
Adfest 2016 Grande Prix & 2 Gold

The MIFF Emotional Trailer had a positive start to the awards season with a strong showing at AdFest. The project picked up a Grand Prix and two Gold in Interactive, topping off a total of 9 Awards across many categories. Says Adrian Bosich, managing partner, AIRBAG: “I’m delighted to add this swag to the collection we’ve […]

Spikes Festival Of Creativity Speaker
Spikes Festival Of Creativity Speaker

What would you do if you knew you wouldn’t fail? How big would your creativity be? It’s a great question. Day four at the Spike Festival of Creativity 2014 in Singapore. I’m part of a panel that includes creative chairman David Guerrero BBDO Guerrero and executive creative director Rob Sherlock ADK Worldwide answering these and other […]

Cannes Grande Prix Creative Effectiveness
Cannes Grande Prix Creative Effectiveness

We won the prestigious Creative Effectiveness Grand Prix in Cannes overnight, for the successful ‘Guilt Trips’ campaign for Victorian regional train operator V/Line. Guilt Trips, which used guilt to encourage city dwellers to catch the train back to their hometowns to visit friends and family, grew total off-peak monthly sales for V/Line by 15% and boosted call […]

One Show Best In Show
One Show Best In Show

McCann Melbourne won “Best In Show” at The 40th Annual One Show for “Dumb Ways To Die,” the multiplatform campaign about train safety for the Australian Metro train service. The campaign was also recognized with three Gold and one Bronze Pencil, as well as 4 Merit awards. McCann India was also recognized with two Gold and one […]

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  • Facebook’s Building 8 research lab is no more
    It’s not easy to translate DARPA’s fabled principles into world-changing successes. Business Insider’s Rob Price is reporting on the end of Building 8–a much-ballyhooed skunkworks within Facebook dedicated to wildly ambitious hardware research. Its Portal videophone is now a commercial project, and a recent reorg has shuffled its other projects elsewhere at Facebook. As Facebook […]