Patrick Baron

Creative Solutions

Maurice Blackburn. We Fight For Fair.


Maurice Blackburn are leaders of social justice. ‘We Fight For Fair’ actively encourages Australians, who share their spirit, to support justice for all.

For nearly 100 years, Maurice Blackburn has tenaciously fought for the rights of everyday Australians. However, few people outside of the legal fraternity know about the groundbreaking work they do.

Our new brand positioning and campaign shined a spotlight on the firm’s commitment to social justice and the ‘Fight for Fair’ – and designed to educate Australians on the importance of social justice for all and Maurice Blackburn has your back.

Nearly ten years on and Maurice Blackburn are still using the positioning line ‘We Fight For Fair’ which we’re very proud of.