Patrick Baron

Creative Solutions

Victorian Responsible Gambling Foundation. Love The Game Not The Odds


The Victorian Responsible Gambling Foundation launched the Love the Game Sporting Club Program in response to community concern about the convergence of sport and gambling.

The program helps reduce young people’s exposure to sport betting advertising and raises awareness of the risks of gambling harm for young people growing up in this normalised environment.

Through the program, the Foundation works with more than 400 Victorian community, and elite, sporting clubs and bodies to raise awareness of gambling harm and counter the normalisation of gambling in sport. Participating clubs agree to a Charter that confirms their commitment to refusing sponsorship from sports betting operators and reducing the exposure of young people to gambling promotions and activities related to the club.