Directed by NZ filmmaker Taika Waititi, the campaign brings the Nimble Bunny logo to life as a socially unaware character who shows up when you most need. it, but least expect it.
Nimble It and Move On’ was an exciting new direction for the brand. It’s both a call to action and a solution. It’s purpose, to help position Nimble as a simple, fast, and stress-free way to borrow.
Nimble was disrupting the lending industry by making borrowing as simple as a few taps on a device. Nimble provide more than 70% of its loans via mobile so we created a new campaign that takes familiar situations like bill shock and tell us not to freak out, but to just ‘Nimble It and Move On!’