An experiential campaign that makes gym time play time.
YMCA Playnasium is workout equipment that uses children’s weight as exercise weights, allowing parents to workout and power their children’s play.
Each piece of equipment is designed for different age groups and muscle groups, helping adult and child spend quality time together.
The Playnasium was awarded a Victorian Design Awards Gold.
The Row Row Machine.
The Pull Upsy Daisy.
The Pec a Boo.
For over 150 years the YMCA’s purpose has been to make communities healthier and happier by getting people together to get active. That’s why we created an experience that did just that. The YMCA Playnasium is a living manifestation of the YMCA’s philosophy of encouraging health through happiness.
This is not only an innovative product development for the YMCA, but also branded experiential advertising that says everything they stand for without having to say anything at all.