How we launched a Film Festival without a single word.
Case Study Film
Micro influencers, including a professional chef, a music producer, a master brewer, a contemporary aboriginal artist and cocktail mixologist were tasked with reviewing a film at the festival without a written word. During the festival you could explore the city and experience these film reviews first-hand in restaurants, bars, theatres, galleries and locations around the festivals theatres during the lead-up to and festival.
Film
Local indigenous artist, Maree Clarke reviewed Japanese yakuza film, Outrage Coda. Expressed through photography, Maree evokes the collateral damage of gang violence, and the families caught in the middle.
Film
Melbourne music producer, Billy Davis reviewed Australia’s, West of Sunshine. Comprised of piano, strings, and saxophone, Billy responds to a film about fatherhood and what a man will do to protect his only son from his own bad choices.
iTunes Original Music Track
Billy created a bespoke track after a private screening of the film ‘West of Sunshine’. He methodically constructed a composition inspired by the characters, narrative and themes he found within. The result is a haunting orchestral piece that would become the film review – an original track communicating the film experience without using words.
Film
Supernormal head chef, Ben Pollard reviewed Indonesian drama, Seen and the Unseen. Emerging as elements on a dish, Ben is faced with a film about the supernatural connection of teenage twins as they come to grips with personal loss and grief.
Film
Mornington Peninsula head brewer, Christian Martin reviewed John McEnroe: In The Realm of Perfection. Bottled up in a distinct brew, Christian tackles never before seen footage of a Tennis legend in his prime whose rebellious attitude was dividing a sport, and the world.
Film
Local Tattooist, Leonie New reviewed French action-thriller, Let The Corpses Tan. Immortalized through ink on skin, Leonie confronts a film Tarantino would be proud of – gold bricks, bad guys in a small town, cops on their heels, the searing sun, and a whole lot of bloodshed.
Summary
We launched the Melbourne International Film Festival without a single word.
Micro influencers, including a professional chef, a music producer, a master brewer, a contemporary aboriginal artist and cocktail mixologist were tasked with reviewing a film at the festival without a written word. During the festival you could explore the city and experience these film reviews first-hand in restaurants, bars, theatres, galleries and locations around the festivals theatres during the lead-up to and festival.
Unwritten reviews impact stemmed from allowing each influencer to express themselves doing what they and their audience love best – their trade craft. The short films were shared online, spread through the influencers channels, the festival website and experienced first-hand in locations around Melbourne during the lead-up to and during the festival.
