Patrick Baron

Branding & Multidisciplinary Creative Arts & Culture

Fight For Fair


No matter who you are, or where your from, you’re worth fighting for.


For nearly 100 years, Maurice Blackburn has tenaciously fought for the rights of everyday Australians. However, few people outside of the legal fraternity know about the groundbreaking work they do.

Our new brand positioning and campaign shined a spotlight on the firm’s commitment to social justice and the ‘Fight for Fair’ – and designed to educate Australians on the importance of social justice for all.

Nearly ten years on and Maurice Blackburn are still using the positioning line ‘We Fight For Fair’ which we’re very proud of.

Production Company: Otto Films