Patrick Baron

Creative Solutions

Patrick Baron

Tag: Pat Baron

Tigerair. Infrequent Flyers Club.

Don’t fly much? Join the club. 77% of Australians don’t fly enough to make frequent flyer points worth collecting. So how does a low cost airline reward customers who don’t fly often and when they do, only want the cheapest possible fare? Tigerair loyalty program. The Infrequent Flyer Club is essentially a CRM platform that

Melbourne International Film Festival. The Emotional Trailer.

No matter who you are, or where you are, you don’t just see a film, you feel it. The Melbourne International Film Festival (MIFF) is a foreign language art house film festival. Our task was to attract audiences to films in languages they didn’t understand. So using data collected from film critics, the human face